Author Archives for Katherine Buchholz
September 16, 2016 4:09 pm
Published by Katherine Buchholz
For any business, supporting your customers and being their partner should be a top priority. We’re fortunate to have amazing... View Article
August 29, 2016 10:53 am
Published by Katherine Buchholz
We’ve written a lot about the different facets of pay-per-call marketing, including how it works, how to get attribution, and... View Article
July 29, 2016 8:30 am
Published by Katherine Buchholz
Last week we kicked off our DialogTech Digital Summit in Chicago: Empowering Conversations In a Digital Landscape. At Venue SIX10... View Article
July 15, 2016 8:30 am
Published by Katherine Buchholz
Today’s consumers are omni-channel. They weave between both online and offline channels throughout their path to purchase. Marketers do a good... View Article
July 6, 2016 11:33 am
Published by Katherine Buchholz
CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when... View Article
June 23, 2016 8:30 am
Published by Katherine Buchholz
Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer... View Article
June 6, 2016 9:23 am
Published by Katherine Buchholz
Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller... View Article
June 1, 2016 2:26 pm
Published by Katherine Buchholz
Whether or not you use social media yourself or for your business, every marketer is at least aware of its... View Article
May 16, 2016 9:35 am
Published by Katherine Buchholz
I’ve talked about the three main components of pay-per-call technology: call attribution, call routing, and conversation analytics. But truly successful... View Article
May 11, 2016 8:30 am
Published by Katherine Buchholz
If you’re like me you’ve been in the same room as your desktop computer and, instead of crossing said room... View Article
May 6, 2016 9:26 am
Published by Katherine Buchholz
Marketers have an ailment – an attribution ailment. And it’s costing them big time. 81% of marketers would increase spending... View Article
April 25, 2016 7:30 am
Published by Katherine Buchholz
Today marks the start of Hero Conference in Philadelphia. While we’re excited to be in the home of the Philly... View Article
April 20, 2016 11:46 am
Published by Katherine Buchholz
Auto marketers everywhere are rejoicing over Google’s newest ad format for mobile, Automotive ads. Consumer research has gone mobile, and... View Article
April 15, 2016 8:55 am
Published by Katherine Buchholz
We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising... View Article
April 4, 2016 10:46 am
Published by Katherine Buchholz
The best omni-channel marketers are the ones who acknowledge the shifting customer journey and take advantage of the connectivity it... View Article
March 28, 2016 8:30 am
Published by Katherine Buchholz
Publishers are investing time and money into generating phone leads for networks and advertisers, and advertisers are spending budget on... View Article
March 23, 2016 10:45 am
Published by Katherine Buchholz
More searches are now conducted on mobile devices than desktop. And a number of signs point to voice as the... View Article
March 18, 2016 9:26 am
Published by Katherine Buchholz
In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call... View Article
March 7, 2016 8:30 am
Published by Katherine Buchholz
We recently wrote about how pay-per-call works, and I wanted to follow that with a series of discussions on the... View Article
March 2, 2016 12:26 pm
Published by Katherine Buchholz
Omni-channel is here to stay. Its name may evolve, but technology has made our customer journey omnipresent: it spans channels,... View Article
February 26, 2016 9:57 am
Published by Katherine Buchholz
Did you know there’s a call tracking dilemma among the world’s biggest businesses and agencies? Well, DialogTech solved it. Phone calls matter in... View Article
February 15, 2016 10:10 am
Published by Katherine Buchholz
Any marketer out there wouldn’t say “no” to the opportunity to drive more revenue (especially in performance marketing). Enter pay-per-call.... View Article
February 10, 2016 11:03 am
Published by Katherine Buchholz
Two-thirds of Americans own a smartphone. We spend an hour longer on our smartphones than on desktops. And mobile ad... View Article
February 5, 2016 11:32 am
Published by Katherine Buchholz
Mobile is no longer a nice to have in your marketing – it’s a need to have. And for many... View Article