Author Archives for Katherine Buchholz
February 3, 2016 10:37 am
Published by Katherine Buchholz
Smartphones. Marketing. Phone calls. Three separate elements, yet when combined together highlight a trend in the number of customer engagements... View Article
January 25, 2016 10:37 am
Published by Katherine Buchholz
A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year.... View Article
January 15, 2016 2:41 pm
Published by Katherine Buchholz
Omnichannel. It’s a term that has been thrown around a lot over the past couple of years, giving marketers an... View Article
December 30, 2015 8:30 am
Published by Katherine Buchholz
We recently highlighted some of our most popular webinars and our most-read blog posts from 2015. I’m back to bring... View Article
December 21, 2015 8:30 am
Published by Katherine Buchholz
There are only 11 days left until the New Year, so we’re counting down the 11 most popular webinars we... View Article
December 17, 2015 12:51 pm
Published by Katherine Buchholz
We received some exciting news this week: for the fourth year in a row DialogTech has been named as a... View Article
December 11, 2015 10:31 am
Published by Katherine Buchholz
Leading into 2015, marketers ranked new business development and lead quality as two of their most pressing business challenges. How... View Article
November 30, 2015 11:09 am
Published by Katherine Buchholz
You made it through Black Friday, but we still have a month left of the holiday season. Regardless of industry,... View Article
November 18, 2015 12:42 pm
Published by Katherine Buchholz
Like any marketer, we’ve been thinking about mobile a lot lately. The more smartphones become ingrained in the lives of... View Article
November 16, 2015 12:31 pm
Published by Katherine Buchholz
The holidays are already upon us, the fourth quarter is in full swing, and marketers in every industry are working... View Article
November 13, 2015 9:22 am
Published by Katherine Buchholz
Tired of spam calls? We are too. Join DialogTech’s SVP of Marketing Strategy & Analytics, Steve Griffiths, as he breaks... View Article
November 4, 2015 10:40 am
Published by Katherine Buchholz
Marketing moves fast, and sometimes it can be a challenge to stay on top of what’s changing. Constant innovation in... View Article
October 30, 2015 8:30 am
Published by Katherine Buchholz
As marketers we’re used to change. From the emergence of search engines, the birth of social media, and now the... View Article
October 19, 2015 9:14 am
Published by Katherine Buchholz
Facebook has made a number of recent updates to the structure and design of their business Pages. These updates further... View Article
October 14, 2015 10:21 am
Published by Katherine Buchholz
We’ve talked about how digital advertising budgets are going mobile as more marketers recognize the need to be where their... View Article
October 8, 2015 9:38 am
Published by Katherine Buchholz
We’ve seen B2B marketers shun the idea of advertising on Facebook for a while now. They’ll argue: “LinkedIn is better.”... View Article
September 29, 2015 8:30 am
Published by Katherine Buchholz
We recently launched a new video series designed to help marketers beef up their “Techpertise.” In case you haven’t heard... View Article
September 22, 2015 8:59 am
Published by Katherine Buchholz
Whether or not you’ve heard the term “programmatic search” thrown around yet, it all comes down to the fact that... View Article
September 14, 2015 8:48 am
Published by Katherine Buchholz
Many marketers are making a mobile ROI mistake – and they don’t even know it. To better understand this mistake,... View Article
September 7, 2015 8:42 am
Published by Katherine Buchholz
Facebook has become synonymous with mobile. Not only do 87% of Facebook users visit the social network on mobile devices,... View Article
September 1, 2015 8:36 am
Published by Katherine Buchholz
Search marketers know marketing has gone mobile, and many have realized what it takes to be successful in the mobile... View Article
August 25, 2015 9:41 am
Published by Katherine Buchholz
We recently wrote about how more emails are now opened on mobile devices (67%) than on desktop computers (33%). In... View Article
August 20, 2015 9:17 am
Published by Katherine Buchholz
We’ve all had that one moment with a company: that “I’m-so-frustrated-I-have-smoke-coming-out-of-my-ears” moment. But what drives a customer to feel that... View Article
August 13, 2015 9:00 am
Published by Katherine Buchholz
Performance marketers are seeing quantifiable growth in their industry. The reason, you may ask? Pay-per-call marketing. With the growth in... View Article