The Truth About Digital Fatigue: 3 Stats That Prove Your Customers Want to Talk
August 5, 2015 10:05 am Leave your thoughtsTime spent with digital media has gone mobile: 51% of time spent is now mobile, with only 42% of time... View Article
Time spent with digital media has gone mobile: 51% of time spent is now mobile, with only 42% of time... View Article
Every marketer knows how important it is to measure ROI. What we don’t necessarily realize is that we’re all experiencing... View Article
We talk a lot about the overwhelming proliferation of mobile device use among U.S. adults throughout the customer journey –... View Article
Consumers today live their lives on their smartphones, and marketers are shifting advertising spend to target them. And with the... View Article
E-commerce presents a growing opportunity for many business: 190 million U.S. adults make purchases online and e-commerce sales are projected to reach... View Article
Insight from Google research into the consumer path to purchase highlights the profound impact smartphones have had on the customer... View Article
If I’ve learned anything from my recent kitchen renovation, it’s that the simplest things can go a long way in... View Article
comScore recently released a study on what they describe as the “M-Commerce Gap,” or the growing rift between how consumers... View Article
Facebook capitalizes on connection. Friends, families, and businesses: we all need and thrive off of connection. Facebook was founded on... View Article
Streamlining the caller experience in today’s call center effectively means you’re taking them down a one-way street; a single path... View Article
No matter your goal in marketing, whether it’s generating brand awareness or driving conversions, it’s always been important to have... View Article
As marketers in the 21st century we have already seen our roles shift more than that of marketers from the... View Article
Any business will tell you they want ways to simultaneously simplify the customer experience and improve internal productivity. But even... View Article
It’s easy for businesses to get lost in phrases like “revenue,” “return on investment,” “cost per acquisition,” and the like.... View Article
We wrote last fall about how smartphones are erasing the line between online and offline purchases. I’m back to reinforce... View Article
More and more marketers recognize that their ROI analysis needs to include customer satisfaction metrics like customer retention and customer... View Article
Today we’re kicking off our brand new DialogTech Whiteboard Wisdom video series and discussing a topic relevant to every marketer out... View Article
Businesses of every size use call distributor technology to help them manage their call centers to create a seamless experience... View Article
Thanks to smartphones, calls are the new clicks. They are the natural conversion path from mobile and the single most... View Article
Do you have an efficient process in place to connect callers with the right agent right away? If the answer... View Article
We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back... View Article
Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering... View Article
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years.... View Article
How many times have marketing agencies and lead gen services heard from a client that a lead they received wasn’t... View Article