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[Video] Do You Know How to Solve the Call Tracking Dilemma?

Katherine Buchholz Product Marketing Manager, DialogTech

Did you know there’s a call tracking dilemma among the world’s biggest businesses and agencies? Well, DialogTech solved it. Phone calls matter in digital marketing, and here’s why:

  • $67 billion: Digital ad spend will surpass $67 billion this year (up 15% from 2015).
  • 62.6%: Two-thirds of digital ad spend will target mobile in 2016.
  • 108 billion. Mobile marketing will drive over 108 billion phone calls in 2016 to US businesses.
  • 10x: Phone leads convert to revenue 10x-15x more than web leads.

Watch as Director of Marketing, Brendan Jackson, explains the call tracking dilemma and how DialogTech solved it with SourceTrak 3.0.