Thanks to the rise in smartphone adoption and mobile search, U.S. businesses are getting billions of sales calls each month. And those calls convert to revenue 10 times more than web leads. If you can't track phone leads back to their source to see what's working, your marketing and sales will suffer.
That's why leading businesses and agencies rely on DialogTech's SourceTrak call tracking software to pinpoint which ads, search keywords, content, web pages, and campaigns are generating phone calls, opportunities, and revenue — and which aren't — so they can make improvements that maximize ROI.
Call tracking software allows marketers to attribute offline phone call conversions to the marketing source that drove them. It works whether the lead calls right from the ad or content (such as with AdWords call extensions or direct mail pieces) or visited your website first before calling.
Businesses where calls play an important role in the customer journey rely on DialogTech's call tracking solution to measure and optimize calls from their marketing. It works in two ways:
DialogTech generates trackable phone numbers you can use into your offline ads, content, direct mail, and other marketing to see how effective each source is at generating calls to your business.
To track callers from your website, DialogTech's SourceTrak uses dynamic number insertion (DNI) code that can be easily placed on your site. The DNI code changes the phone numbers on your website with trackable phone numbers (local, international, or toll-free) based on the visitor and how they found you. When the visitor calls, all the amazing data on what drove each of their visits and their activity in each of their website sessions is connected to the call.
The industry standard in call tracking, DialogTech provides marketers with the richest data available on every call and caller. And it does it for less, with its dynamic number insertion (DNI) technology requiring the fewest phone numbers for tracking online and mobile sources.
Track calls from your site back to online and mobile sources, including Google and Bing paid search ads, display ads, SEO, social media, video, and email campaigns using dynamic phone number insertion.
Whether you display one main phone number on your website or thousands for all your locations nationwide, DialogTech’s SourceTrak application can dynamically replace all your phone numbers and continue to provide in-depth, efficient, user-level tracking for each.
Other call tracking vendors may lose attribution if a visitor were to migrate across multiple domains or subdomains. SourceTrak can consistently track visitors across these paths and attribute their calls to the original marketing source.
CMO at Sears Home Services
Want to project a national image for your business while making it easy and affordable for customers to call you? Use a toll-free number. Or use a local phone number to establish a local presence easily and cost-effectively. DialogTech makes it easy to purchase, track, and control as many local and toll-free numbers as your business requires.
All DialogTech numbers go through our rigorous number cleansing process to ensure incoming calls are always meant for your business and include our SpamSentry™ technology to block call spam from ruining your call tracking reports.
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