Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate.
But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. You need insight into what marketing sources and web pages are generating inbound calls and which aren’t and whether those calls are leading to quality conversations with sales reps. That data should integrate with your other marketing applications so you can use it to make meaningful adjustments to campaigns and web content that drive more call conversions and revenue, while also eliminating those programs that aren’t working and waste budget.
That’s why DialogTech is proud to announce our new Summer 2014 Release. The release has revolutionary new keyword spotting technology, major integrations, and other new features that work before, during, and after every call to help marketers and agencies understand and improve call volume and call quality from every source.
Before the Call New Clickstream Reports and Email Alerts
Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. DialogTech’s enhanced clickstream reports track a lead’s online behavior before a call, giving you invaluable intelligence on how your website attracts and converts callers. New reports in the Summer 2014 Release include the first, last, and most frequent pages leads visit before calling.
The Summer 2014 Release also includes popular new email alerts that help you proactively manage your DialogTech account. You can now receive emails notifying you of potential issues with your SourceTrak number pools or with your on-hold queues so you can make corrections and prevent problems before they occur.
During the Call Keyword Spotting and Queue Callback Requests
Savvy marketers understand that call quality is more important than call volume, and they want tools that help them score and qualify phone leads to better measure a campaign’s effectiveness. DialogTech’s Summer 2014 Release has game-changing new keyword spotting technology that revolutionizes the way marketers measure the quality of their phone leads. It monitors conversations between callers and sales agent for the keywords you determine best indicate a lead’s quality. It then scores the call based on the appearance and frequency of those words.
The keywords and scoring system you use are completely customizable, and can be adjusted over time to improve accuracy. DialogTech’s keyword spotting technology is a great way to determine the overall quality of a phone lead, if a call converted to an opportunity or sale, and if the sales or support agent followed approved scripts. It’s also extremely valuable for agencies that need an easy way to prove the quality of the phone leads they send to clients.
Also during the call, DialogTech now gives you the ability to offer callers waiting on hold the ability to exit the queue without losing their place in line. They can simply press a button to request a callback, and DialogTech will automatically trigger a call to them when an agent becomes available. It’s a great way to offer callers a better on-call experience especially if you receive a large volume of inbound calls and that can translate into more loyal and happier customers.
After the Call Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software
DialogTech’s analytics data integrates with the other marketing applications you rely on including marketing automation, CRM, bid management and website optimization and analytics software optimizing their value by enabling them to track phone leads and call activity as well as web leads and online interactions. The Summer 2014 Release includes five new major integrations: HubSpot, Optimizely, and Kenshoo, Acquisio, and Marin Software.
HubSpot’s inbound marketing and sales platform is one of the world’s most popular marketing automation solutions. DialogTech’s new HubSpot integration includes our call tracking data in HubSpot reports, so users can prove and improve how campaigns are generating not just online conversions, but phone leads as well.
DialogTech also integrates with website optimization platform Optimizely to help you generate more phone leads from your web pages. Marketers can now use Optimizely and DialogTech together to run tests to find web page variations that not only drive the most web conversions, but high-value sales calls as well. It enables businesses and agencies to optimize website content and PPC landing pages to generate more high-value leads, opportunities, and sales.
Finally, new integrations with leading PPC bid management platforms Kenshoo, Acquisio, and Marin Software provide you with access to DialogTech’s call conversion data from search. Bid management software is used by marketers and agencies to automate and optimize search PPC bids across various engines. And now, when DialogTech’s data is combined with the web conversion data captured by Kenshoo, Acquisio, and Marin, marketers can use those tools to accurately determine the value of keywords and optimize ad campaign performance and bidding strategies across every search engine for better ROI.
DialogTech’s Summer 2014 Release is part of our voice-based marketing automation suite, which tracks, scores, routes, manages, analyzes and optimizes phone leads the same way online-focused marketing automation tools do for website and email interactions. For more information about DialogTech’s Summer 2014 Release or to request a demo, visit our Solutions page. Existing DialogTech customers can also register to attend a webinar on August 6th to learn more about the new features.
