Optimizely is a provider of A/B testing, multivariate testing, and personalization targeting to over 7,000 customers. Their goal: to provide organizations with the tools to create the most personalized web experience for their customers.

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Optimize Web and Call Conversions from Your Website and PPC Campaigns

Thanks to smartphones, a growing number of leads are researching products online but converting offline through phone calls. And studies show these phone leads convert to revenue 10 times more than web clicks. They’re the leads marketers most want to generate.

Include Critical Call Conversion Data in Optimizely’s A/B Testing Platform

To help marketers optimize their web pages and PPC campaigns to drive more calls, Optimizely has partnered with DialogTech. Now Optimizely customers can use DialogTech’s call tracking analytics to see which page variations drives the most customer calls and web conversions. It enables businesses and agencies to optimize website content and PPC landing pages to drive more high-value leads, opportunities, and sales.

Part of DialogTech’s Voice360™ Platform

DialogTech’s Optimizely integration is part of our Voice360 platform that includes call tracking, call routing, and call management tools. So Optimizely users can also use DialogTech to see exactly which ad, keyword search, or campaign sent a lead to your site before calling. And you can control how those calls get routed to optimize conversion rates and sales.  Check out our detailed guide to learn more.