Thanks to smartphones, a growing number of leads are researching products online but converting offline through phone calls. And studies show these phone leads convert to revenue 10 times more than web clicks. They’re the leads marketers most want to generate.
To help marketers optimize their web pages and PPC campaigns to drive more calls, Optimizely has partnered with DialogTech. Now Optimizely customers can use DialogTech’s call tracking analytics to see which page variations drives the most customer calls and web conversions. It enables businesses and agencies to optimize website content and PPC landing pages to drive more high-value leads, opportunities, and sales.
DialogTech’s Optimizely integration is part of our platform that includes call tracking, call routing, and conversation analytics tools. So Optimizely users can also use DialogTech to see exactly which channel, ad, and keyword search sent a lead to your site before calling. And you can control how those calls get routed to optimize conversion rates and sales.