Optimize Calls and Sales from Search Marketing
Marin Software is the #1 ad cloud and is the only independent vendor to combine search, social, and display through synchronous audiences in a single platform. Marin’s open, flexible platform seamlessly links and de-duplicates your CRM, audience, revenue, and contextual data from any source, allowing you to better understand your online and offline performance, optimize your online campaigns, and convert higher value customers.
Thanks to smartphones, a growing number of leads are researching products online but converting offline by phone. That’s why Marin Software has partnered with DialogTech to include our advanced call tracking analytics data in their bid management solution.
Using Marin and DialogTech Together, Advertisers and Agencies Can:
- Understand what search keywords, PPC ads, and landing page variations lead to a phone call, opportunity, and sale.
- Automatically reallocate budgets to the highest performing keywords and ads to meet and exceed your goals.
- Control how calls are routed – including routing mobile callers to their closest store – to optimize sales.
- Qualify and filter callers automatically using an IVR and score call quality using keyword spotting technology.
- Generate detailed reports to prove to clients and execs how all your marketing, not just search, impacts their business.
What Makes Marin Software Unique?
Marin Software helps advertisers acquire higher value customers more efficiently by impacting the buyer’s journey across channels and devices. Marin Software helps the world’s leading advertisers and agencies save time and money by measuring, managing, and optimizing advertising investments to drive more revenue.
The integration between Marin Software and DialogTech helps to solve a major pain point: attribution of phone call conversions to the digital advertising campaigns that drove the visitor to the site, and to ultimately call the business. If call conversions are not taken into account when users optimize bidding, advertising decisions are made based on only part of the overall picture. Without Marin Software, the measurement, management, and optimization of digital ads is less efficient.