Optimize Calls and Sales from Search Marketing
Thanks to smartphones, a growing number of leads are researching products online but converting offline by phone. That’s why Acquisio has partnered with DialogTech to include our advanced call tracking analytics data in their bid management solution.
Using Acquisio and DialogTech Together, Advertisers and Agencies Can:
- Understand what search keywords, PPC ads, and landing page variations lead to a phone call, opportunity, and sale.
- Automatically reallocate budgets to the highest performing keywords and ads to meet and exceed your goals.
- Control how calls are routed – including routing mobile callers to their closest store – to optimize sales.
- Qualify and filter callers automatically using an IVR and score call quality using keyword spotting technology.
- Generate detailed reports to prove to clients and execs how all your marketing, not just search, impacts their business.