Google says that marketers must integrate online and voice for a unified view of the customer journey. DialogTech makes it easy to leverage complete attribution on calls and AI-driven insights on voice conversations in Google Marketing Platform. Use DialogTech data to more accurately measure results, gain a deeper understanding of your customers, make smarter optimizations, and target the right audiences with the right ads across search, display, and video.
Activate actionable data on your callers within Display & Video 360 to accurately measure ROI, identify and target more valuable audiences, and acquire more customers at a lower cost.
Acquire more customers at lower CPLs by optimizing for the search campaigns, ads, keywords, and targeting strategies driving the best conversions, both online and over the phone.
Understand exactly how your advertising and website drive not just calls, but customers, and view that data with your digital analytics to make optimizations that drive better results.
Understand what variations drive the most customers — online and over the phone — by including analytics on callers in your Optimize 360 experiments.
Configure and deploy DialogTech across your websites quickly and easily with Google Tag Manager.
Senior Online Marketing & SEM Manager at Sylvan Learning