For marketers and agencies, understanding what happens on the calls your marketing generates can be extremely valuable, but it can also be a challenge. No one has time to listen to recordings or read transcriptions of hundreds — or even thousands — of calls a month. DialogTech’s DialogAnalytics makes it easy to run detailed analysis of actual conversations to determine what marketing sources drive “good” calls, if sales agents followed scripts or mentioned promos, what keywords the caller spoke, and more.
Do you have insight into what happens on calls from each marketing source? Was an appointment or sale made? Did the agent follow approved scripts? Do they need more training? Knowing what happens on the calls your marketing generates is essential to understanding lead quality, optimizing marketing ROI, and improving agent performance.
DialogTech’s DialogAnalytics makes it easy for marketers to quickly analyze what was said on the calls your marketing generates for actionable insights. Using DialogAnalytics, marketers can:
Understand caller intent and how inbound calls convert to appointments, opportunities, or sales
Prove to execs and clients how each marketing source drives quality conversations
Use the actual words customers say on a call to optimize SEM and SEO strategies
Determine which calls, good or bad, warrant further analysis
See if sales agents are following approved scripts or mentioning promos
Identify calls that you can use as examples to train sales/support agents
Powered by the Nuance Transcription Engine, DialogAnalytics is the most accurate conversation analytics solution for marketers. It gives you the power to search conversations from any marketing source, geographic location, time of day, and more to find every call where the words you care about were spoken. You can then drill into each transcribed and recorded conversation for more detail:
Senior Online Marketing & SEM Manager at Sylvan