Archives
Strategies to Optimize Display Ads for Calls: Landing Pages
February 6, 2017 2:34 pmDisplay marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing... View Article
Strategies to Optimize Display Ads for Calls: Using Call Data to Target Audiences
February 6, 2017 1:01 pmThe display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
Strategies to Optimize Display Ads for Calls: Retargeting
February 2, 2017 1:46 pmMore and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as... View Article
Strategies to Optimize Display Ads for Calls: Audience Building
February 2, 2017 1:21 pmDid you know 29 billion calls will be made from display ads in 2017? Smartphones have fundamentally changed how consumers... View Article
Comfort Keepers Successfully Proves Marketing ROI with Call Tracking and AI
February 2, 2017 12:55 pmComfort Keepers, a leading in-home care provider for seniors, places high value on calls that come through their website. Knowing... View Article
Get a Glimpse into Life at DialogTech
October 27, 2016 8:30 amWe’re making it happen at DialogTech. We push hard. We move fast. We solve tough problems and we have fun.... View Article
Using Call Data in Your Bid Management and Web Analytics Tools
October 16, 2016 8:30 amJoin our Director of Digital Media & Analytics, Kelley Schultz, in the fourth and final installment of our video series... View Article
Optimizing PPC Bid Strategies to Drive More Callers
October 15, 2016 8:30 amCheck out the third video in our four-part series on PPC optimization! Kelley, DialogTech’s Director of Digital Media & Analytics,... View Article
Optimizing Search Ads to Drive More Call Conversions
October 14, 2016 8:30 amIn this new video, Kelley walks us through specific ad copy and landing page strategies designed to help search marketers... View Article
How Mobile Search Is Impacting Customer Calls
October 13, 2016 8:30 amSearch marketing has undergone a profound shift. 80% of US adults 18-49 own a smartphone. Over 50% of searches are... View Article
How to Drive More Call Conversions from Local Search Ads
October 1, 2016 8:30 amDialogTech’s Director of Content Marketing, Blair Symes, explains ways to use mobile search ads to drive phone call conversions to... View Article
The Top 4 Challenges Franchisors Face With Call Conversions
September 28, 2016 8:30 amNearly 40% of franchisors allocate 35% or more of their budget to digital marketing in an effort to drive leads.... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 4
June 4, 2016 8:30 amBy 2019, there will be 162 billion calls made to US businesses from mobile marketing. Join Katherine Buchholz, Content Marketing... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 3
June 3, 2016 8:30 amJust like you assess, report, and make decisions based on your digital marketing data, call attribution software helps you do... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 2
June 2, 2016 8:30 amWelcome to part 2 of our four part video series on the key benefits call attribution technology brings to your... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 1
June 1, 2016 8:30 amJoin Katherine Buchholz, Content Marketing Manager at DialogTech, as she gives you a crash course on the value phone calls... View Article
How DialogTech Solved the Call Tracking Dilemma
February 23, 2016 8:45 amDidn’t know there was a call tracking dilemma among the world’s biggest businesses and agencies? Join Director of Marketing, Brendan... View Article
About DialogTech
November 16, 2015 3:28 pmGet Complete Insight and Control Over the Conversations that Drive Revenue In today’s mobile world, calls drive the conversations that... View Article
The Spam Call Problem and How to Fix It
November 16, 2015 3:26 pmTired of spam calls? We are too. Join DialogTech’s SVP of Marketing Strategy & Analytics, Steve Griffiths, as he breaks... View Article
3 Reasons Why You Shouldn’t Ignore Instagram’s Advertising Potential
November 16, 2015 3:24 pmJoin Sifat Ali, Market Response Specialist at DialogTech, as he discusses how brands can capitalize on Instragram Advertising.
How You Can Prove Marketing Influence with Salesforce Campaigns
September 23, 2015 1:54 pmJoin DialogTech Marketing Analyst Andrew Sheridan as he teaches marketers how they can prove their influence on revenue using Salesforce... View Article
3 Conversation Insights That Make Voice Vital to Your Call Analytics
August 28, 2015 8:36 amJoin Katie King, DialogTech Market Response Specialist, as she explains three crucial insights that marketing teams can glean from their... View Article
Using New Facebook Ad Strategies to Reach Mobile-First Shoppers
August 26, 2015 11:40 amJoin DialogTech Sales Manager, Liz Grossman, in this new edition of WhiteBoard Wisdom as she breaks down a few Facebook ad formats... View Article
What’s Missing From Your PPC Strategy?
July 31, 2015 10:26 amIn this edition of Whiteboard Wisdom, DialogTech Search Marketing Specialist Jane Intrieri addresses the missing piece of many marketer’s PPC... View Article