Author Archives for Andrew Sheridan
About Andrew Sheridan
As Business Intelligence Project Manager, Andrew has been responsible for internal reporting and data analysis at DialogTech for the last 4 years. He specializes in transforming data from sources like Salesforce, Marketo, Google Analytics, and DialogTech, into actionable reporting and dashboards. Andrew is a Chicagoland native and an Indiana University Alumni.
September 9, 2015 9:26 am
Published by Andrew Sheridan
Online video streaming and traditional TV are now neck and neck. 50% of consumers say they stream online video content... View Article
September 2, 2015 10:08 am
Published by Andrew Sheridan
The responsibility for the customer journey has largely shifted from sales to marketing. As marketers, it is now crucial to... View Article
August 27, 2015 9:25 am
Published by Andrew Sheridan
As far as we’ve come with automated data capture, one of the most important ways of collecting data is still... View Article
August 17, 2015 10:11 am
Published by Andrew Sheridan
Mobile has become one of the hottest marketing channels of this century, and for good reason. Among the biggest proponents... View Article
August 12, 2015 9:29 am
Published by Andrew Sheridan
You know your marketing has a hand in closing a high percentage of sales opportunities. However, influence can be a... View Article
August 4, 2015 8:53 am
Published by Andrew Sheridan
One of the reasons digital marketing has been so successful is the extraordinary ability to track results from these online... View Article
July 21, 2015 8:30 am
Published by Andrew Sheridan
Marketing has shifted to mobile and the evidence is in the data. Mobile marketing spend has been cannibalizing digital spend... View Article
July 15, 2015 8:58 am
Published by Andrew Sheridan
As you think about ways to improve your marketing, the key is getting in the head of CMOs: what are... View Article
July 6, 2015 9:54 am
Published by Andrew Sheridan
Marketing automation software has proven to be a tremendous resource for marketers. It has a wide variety of uses and... View Article
June 30, 2015 10:40 am
Published by Andrew Sheridan
Optimizing your mobile presence has clear-cut results that are measured every single day. As mobile marketers, we tend to accentuate... View Article
June 17, 2015 9:25 am
Published by Andrew Sheridan
Lately, new marketing channels seem to be popping up on a regular basis. From Snapchat striving to become an advertising... View Article
June 5, 2015 8:32 am
Published by Andrew Sheridan
Time and time again marketers have predicted the fall of email marketing, but it continues to be one of the... View Article
May 27, 2015 8:25 am
Published by Andrew Sheridan
Cleaning up the lead database is something all marketers will need to do from time to time. Most databases, such... View Article
May 20, 2015 9:36 am
Published by Andrew Sheridan
Today marks the start of ad:tech San Francisco, one of the largest events of the year for marketers and advertisers.... View Article
May 13, 2015 8:30 am
Published by Andrew Sheridan
Viewability has taken over the digital advertising world and redefined what qualifies for a meaningful ad impression. A viewable video... View Article
May 7, 2015 10:22 am
Published by Andrew Sheridan
It’s no surprise that digital advertising experienced another year of growth in 2014. According to the State of the Media... View Article
May 1, 2015 10:17 am
Published by Andrew Sheridan
Proving the impact of marketing campaigns is essential for digital marketing agencies. Clients may not keep you around too long... View Article
April 14, 2015 10:15 am
Published by Andrew Sheridan
Measuring the quality of your funnel can provide many key indicators on the effectiveness of your company’s sales and marketing... View Article
April 8, 2015 10:15 am
Published by Andrew Sheridan
In the competitive world of digital marketing agencies, customer retention is crucial to success. You may have the best digital... View Article
March 24, 2015 9:39 am
Published by Andrew Sheridan
With so many options for where to take your business online, it is crucial to optimize the path to purchase... View Article
February 18, 2015 1:30 pm
Published by Andrew Sheridan
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the... View Article
February 6, 2015 11:23 am
Published by Andrew Sheridan
It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this... View Article
February 2, 2015 9:55 am
Published by Andrew Sheridan
B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation... View Article
January 30, 2015 10:46 am
Published by Andrew Sheridan
We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with... View Article