Author Archives for Andrew Sheridan
About Andrew Sheridan
As Business Intelligence Project Manager, Andrew has been responsible for internal reporting and data analysis at DialogTech for the last 4 years. He specializes in transforming data from sources like Salesforce, Marketo, Google Analytics, and DialogTech, into actionable reporting and dashboards. Andrew is a Chicagoland native and an Indiana University Alumni.
March 21, 2016 11:54 am
Published by Andrew Sheridan
Email is the backbone of B2B marketing and remains one of the most effective channels for engaging customers. Cutting-edge automation... View Article
March 16, 2016 10:50 am
Published by Andrew Sheridan
Last year we saw mobile overtake desktop in ad spending, and by 2017 over 70% of paid search spend will... View Article
March 11, 2016 12:31 pm
Published by Andrew Sheridan
Remarketing is one of the most widely used and efficient targeting strategies used by digital marketers. It relies on user... View Article
February 29, 2016 8:30 am
Published by Andrew Sheridan
Tomorrow marks the start of SMX West, an annual event in San Jose, CA that brings together search marketers and... View Article
February 19, 2016 12:48 pm
Published by Andrew Sheridan
Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number... View Article
February 8, 2016 3:21 pm
Published by Andrew Sheridan
Many B2B marketers are throwing the demand generation rule book out the window and embracing a new approach to marketing:... View Article
January 29, 2016 4:26 pm
Published by Andrew Sheridan
Proving ROI is a top priority for marketing leaders, yet it continues to be one of the most difficult things... View Article
January 20, 2016 11:44 am
Published by Andrew Sheridan
Smartphone addiction is real. The whole world seems to be hooked on the bright screens and constant connection of mobile.... View Article
January 11, 2016 12:59 pm
Published by Andrew Sheridan
Marketers put a lot of faith in data. It seems like marketing decisions are hardly ever made anymore without first... View Article
December 23, 2015 8:30 am
Published by Andrew Sheridan
A lot happened at DialogTech and in the marketing industry this past year. In case you missed anything, here is... View Article
December 14, 2015 11:35 am
Published by Andrew Sheridan
At the beginning of this year I wrote an article about how 2015 will be a crucial year for big... View Article
December 9, 2015 10:43 am
Published by Andrew Sheridan
As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier... View Article
December 4, 2015 1:31 pm
Published by Andrew Sheridan
The Optimizely Virtual Experience is less than 11 days away and this is one you don’t want to miss. Optimizely... View Article
November 24, 2015 12:09 pm
Published by Andrew Sheridan
Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for... View Article
November 20, 2015 10:59 am
Published by Andrew Sheridan
With each new year the value of data continues to rise for marketers, and 2016 will be no exception. The... View Article
November 10, 2015 12:34 pm
Published by Andrew Sheridan
Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain,... View Article
November 6, 2015 12:36 pm
Published by Andrew Sheridan
CMOs are facing more pressure than ever to prove the impact of their marketing efforts. Digital marketing has given CMOs... View Article
October 26, 2015 10:13 am
Published by Andrew Sheridan
Marketers are always optimizing their campaigns, and this includes running A/B tests. A/B tests enable marketers to determine which iteration... View Article
October 21, 2015 10:56 am
Published by Andrew Sheridan
Marketers love mobile and have been increasing their mobile advertising budgets steadily in recent years. Mobile ad spend is predicted... View Article
October 13, 2015 10:02 am
Published by Andrew Sheridan
Consumers want to stand out from the crowd. They expect marketing interactions to be one-to-one, highly personalized experiences. It is up to marketers... View Article
October 6, 2015 9:53 am
Published by Andrew Sheridan
Online advertising vendors are in an arms race and Google has made the latest advance with the release of their... View Article
October 1, 2015 9:52 am
Published by Andrew Sheridan
Marketers have been debating whether mobile web or mobile apps hold more importance for reach consumers. New research finds they... View Article
September 21, 2015 9:11 am
Published by Andrew Sheridan
Mobile advertising spend is set to top $100 billion worldwide by 2016 and is showing no sign of slowing down. Marketers... View Article
September 17, 2015 8:50 am
Published by Andrew Sheridan
Mobile has certainly swept the marketing world, and insurance marketing is no exception. Just ask the Geico Gecko about their... View Article