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Top Trends You Won’t Want to Miss at SMX West 2016

Andrew Sheridan Business Intelligence Project Manager, DialogTech

Tomorrow marks the start of SMX West, an annual event in San Jose, CA that brings together search marketers and advertisers. Over the next three days, SEM professionals will be attending sessions and workshops exploring the cutting edge of search marketing. Here’s what we’re most excited about:

  • The keynote address from Behshad Behzadi, Google’s Director of Conversational Search. He will be diving into the current state of search marketing as well as what the future of search will look like.
  • Google’s integration of AMP (accelerate mobile pages) into search results is shaking up the mobile web. Learn more about what AMPs are and how to prepare for their arrival.
  • Emerging technologies such as beacons and machine learning, and the opportunities they provide for search marketers.
  • The lines between social and search marketing continue the blur. Attendees will learn how to optimize these two digital channels and use them in conjunction with each other.
  • Mobile marketing is sure to be the hottest topic at SMX West. There will be tons of sessions, workshops, and exhibits covering mobile advancements for search marketing.

We’ve Reinvented Call Tracking. It’s Kind of a Big Deal.

DialogTech is proud to sponsor SMX West again this year. We will be at booth #318 talking about the big launch of our industry-leading call tracking technology for digital marketers,  SourceTrak 3.0. Make sure to stop by our booth to see live demonstrations of our newest platform enhancements, such as live spam call blocking and keyword attribution for every call from Google AdWords. Booth visitors will also have the chance to win a $100 American Express gift card!

Attend Our Session on The 7 Commandments of Mobile Click-to-Call

Make sure to stop by Theater B at 12:20pm (PST) on Wednesday to hear from DialogTech Product Marketing Manager Jonathon Byrd, who will be giving a presentation on The 7 Commandments to Drive Calls and Sales From Mobile Ads. Those who attend the theater presentation will also have the chance to win a $200 American Express gift card!

We look forward to seeing you at the show.