Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers.
Raven Tools or Moz for SEO
As a search marketer my favorite tools are usually SEO or PPC related. I could write an entire blog post about SEO and PPC tools I love. I’ll spare all of you and just include a mash-up of Raven Tools and Moz for my first pick. For the past year I’ve used Moz to monitor backlinks, competitive SEO metrics, domain and page authority, and more. For the most part the tool has helped me understand where my link juice is coming from and when it fluctuates. Over the past couple of months I’ve become frustrated with the limited number of times Moz would reindex my site. I’d often wait three, sometimes four weeks for a new index, and this left me working with old data. I did some research and started using Raven Tools.
Raven allows me to manually update their search algorithm’s crawl on my website so I can have up-to-date SEO data any time I need it. From duplicate content warnings, to page speed, to crawl comparisons against my competitors, the Raven Tools site auditor offers a detailed view of my SEO metrics.
Raven isn’t strictly for SEO either: it provides marketers with a comprehensive look at their content, social, and PPC metrics all in one dashboard. Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.).
Prezi Presentation Software
Let’s face it: even the most enterprise-level marketing teams don’t always have the right talent or resources for creating stunning visual presentations. While Microsoft PowerPoint is certainly an important tool for presentations, Prezi enables enterprise marketers to create fluid, custom presentations ideal for tradeshows or around the office on screen displays, without PowerPoint expertise.
We use Prezi to create the looping presentations displayed at our tradeshow booths. This enables us to have video-quality presentations with clean transitions that grab the attention of tradeshow passerby. Here is an example of a Prezi we recently used at a tradeshow.
Usertesting.com
Our marketing team has used usertesting.com for a variety of projects. From copywriting comprehension tests to homepage design review, results from usertesting.com have informed many important marketing decisions.
You start with a web page or app that you would like reviewed. Then you set up your own custom parameters for the types of users you would like reviews from (age, income range, industry, level of web expertise, country.). You can choose to have users on smartphones, computers, tablets, or a combination of all three. After you’ve defined your user preferences you set up your test by telling the tester where they will start (i.e., web page) and then you set up a flow of questions or tasks for the user to follow. The end result is a 10-15 minute recorded video of the user going through the test you created and a brief written questionnaire.
The insight from watching and listening to users go through your website or app is often invaluable. We’ve been able to take comments from user videos and turn them into entire projects for our marketing team. From new web design, colors, buttons, to changes in navigation on our website, usertesting.com is an excellent tool for receiving unbiased feedback on any website.
Piktochart for Infographics
Creating infographics is time consuming and tedious even for the most seasoned marketer. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts. Piktochart is a tool we just started using on our team that has simplified the infographic creation process.
You choose from their library of themes, edit the placeholders with your content, and then start sharing. Their tool not only makes it easy to create infographics, it also has a free version. The days of outsourcing expensive infographics have come to an end. Put your content team on the task of creating an infographic today.
Advanced Call Tracking Analytics
Enterprise marketers across industries that rely on voice to drive business have embraced call tracking technology as a vital tool for improving marketing, sales and support. Call tracking enables marketers to track calls back to specific ads, keyword searches, web pages, email, and any other marketing source. Sales and support teams use call tracking to empower agents with important caller data, such as the marketing source that drove the call, before they answer the phone.
Advanced call tracking analytics brings a new level of business intelligence to marketing teams, helping them identify meaningful patterns and derive actionable insight from inbound and outbound call data.
To learn more about call tracking and advanced analytics download the, Buyer’s Guide to Call Tracking Software for Marketers.