Call tracking has become the new mission-critical marketing technology, joining marketing automation and CRM. It’s why analysts estimate marketers will spend $1 billion on call tracking solutions this year.
As a marketer, if you are looking to implement a call tracking solution to track, route, score, and manage phone leads, it is important to be prepared for the purchase-making journey.
This guide will:
- Explain the benefits of call tracking
- Describe the different types of call tracking technology
- Guide you on what questions to consider when selecting a vendor
- Provide valuable info to empower you to make the best buying decision for your business
Marketers need to understand and prove how their ads, content, and campaigns are generating phone calls, impacting lead generation, and driving sales. Check out the “Buyer’s Guide to Call Tracking Software for Marketers” to learn more.