Google Marketing Platform

Use Google Marketing Platform with DialogTech to optimize for the ads and experiences driving the most calls that convert to customers.

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Activate AI-Driven Analytics on Callers Across Google Marketing Platform with DialogTech

Google says that marketers must integrate online and voice for a unified view of the customer journey. DialogTech makes it easy to leverage complete attribution on calls and AI-driven insights on voice conversations in Google Marketing Platform. Use DialogTech data to more accurately measure results, gain a deeper understanding of your customers, make smarter optimizations, and target the right audiences with the right ads across search, display, and video.

Use Attribution on Calls and Analytics on Conversations to Drive Better Marketing Results

Activate actionable data on your callers within Display & Video 360 to accurately measure ROI, identify and target more valuable audiences, and acquire more customers at a lower cost.

  • Understand how your display and video campaigns drive calls, no matter if the caller clicked on — or simply viewed — your ad
  • Use analytics from conversations — such as caller intent, product interest, and call outcome — to understand what display and video ads drive the best calls
  • Acquire more customers by putting callers into the most relevant retargeting and lookalike campaigns — or suppress them — based on their conversations with your business

Optimize Your Search Campaigns to Drive More Calls and Customers

Acquire more customers at lower CPLs by optimizing for the search campaigns, ads, keywords, and targeting strategies driving the best conversions, both online and over the phone.

  • Get keyword-level attribution for every call — whether from a call extension, website visitor, or AMP — and allocate budget to the best performing sources
  • Have AI analyze conversations to determine caller intent, lead quality, and call outcomes and optimize for what’s driving the best results
  • Put callers into the right retargeting and lookalike campaigns — or suppress them — using insights from their conversations

Get a Unified View of the Customer Journey by Adding Voice Analytics to Google Analytics 360

Understand exactly how your advertising and website drive not just calls, but customers, and view that data with your digital analytics to make optimizations that drive better results.

  • Surface deeper insights into your marketing’s performance with complete attribution and analytics on calls and conversations
  • Understand exactly how your advertising and website drive calls that convert to customers
  • See how to optimize for the channels, ads, keywords, and website experiences driving the most valuable conversions: online and over the phone

Add Analytics on Callers to Your Tests to Determine What Really Drives the Best Results

Understand what variations drive the most customers — online and over the phone — by including analytics on callers in your Optimize 360 experiments.

  • Measure how many calls each webpage variation drives and how many of those callers are either quality leads or converted to customers over the phone
  • Optimize content and experiences for what drives the most valuable conversions, online and over the phone

Easily Deploy DialogTech’s Call Attribution and Voice Analytics Across Your Websites

Configure and deploy DialogTech across your websites quickly and easily with Google Tag Manager.

  • Easily implement DialogTech on all your websites
  • Update DialogTech call tracking code quickly and easily
  • Easily select which webpages to activate call tracking