Convertro

DialogTech seamlessly integrates with Convertro to enable marketers to optimize their marketing based on the combination of sources and events (including customer calls) that drive the highest ROI

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Add Call Analytics to Convertro for Complete Multi-Touch Attribution

You can’t optimize your online marketing ROI if you ignore calls. DialogTech’s call analytics and automation platform seamlessly integrates with Convertro to include call conversions alongside the web data captured by Convertro for complete measurement of every lead’s path to conversion.

Understand How Call Conversions Influence the Customer Journey

With DialogTech and Convertro you can:

See where call conversions occur among all channels and devices to measure individual customer paths to conversion
Accurately attribute credit to call conversions for key KPIs (sales, ROI, profit, or custom) for every channel and marketing source
Increase ROI at no additional cost by reallocating budget to your most profitable sources driving calls and revenue

Determine How Your Digital Marketing Drives Calls

By including customer calls as a Convertro event you can:

Establish when phone calls occur in comparison to other online activities by utilizing Convertro event funnels
View cross channel performance to determine which channels drive the most call conversions and revenue per visit
Determine which channels are better at closing revenue versus assisting revenue with a phone call