Add Call Analytics to Convertro for Complete Multi-Touch Attribution
You can’t optimize your online marketing ROI if you ignore calls. DialogTech’s call analytics and automation platform seamlessly integrates with Convertro to include call conversions alongside the web data captured by Convertro for complete measurement of every lead’s path to conversion.
Understand How Call Conversions Influence the Customer Journey
With DialogTech and Convertro you can:
- See where call conversions occur among all channels and devices to measure individual customer paths to conversion
- Accurately attribute credit to call conversions for key KPIs (sales, ROI, profit, or custom) for every channel and marketing source
- Increase ROI at no additional cost by reallocating budget to your most profitable sources driving calls and revenue
Determine How Your Digital Marketing Drives Calls
By including customer calls as a Convertro event you can:
- Establish when phone calls occur in comparison to other online activities by utilizing Convertro event funnels
- View cross channel performance to determine which channels drive the most call conversions and revenue per visit
- Determine which channels are better at closing revenue versus assisting revenue with a phone call
Ready for a personal
walkthrough of DialogTech?