A lot happened at DialogTech and in the marketing industry this past year. In case you missed anything, here is a rundown of our top 15 blog posts of 2015.
15. 14 Stats That Prove Digital Marketing Isn’t Complete Without Mobile
Marketers everywhere are allocating more and more of their budgets to mobile. Going into 2016, you simply can’t afford to have digital marketing without a mobile presence. Learn why mobile is such a crucial aspect to digital marketing with these 14 stats.
14. 10 Things You’re Doing That Make Your Customers Hate You
With so many forums where customers can voice their opinions these days, reputation is everything. Check out this list to see if you’re making any of these 10 mistakes that frustrate your customers.
13. 8 Powerful Trends That Mean More Call Conversions For Your Business
Today’s mobile-first world means that marketers can’t afford to ignore call conversions any longer. These 8 trends explain why the number inbound calls to businesses will continue to increase in 2016.
12. 5 Ways Smartphones Are Changing Automotive Marketing
Smartphones have shaken up almost every industry. This is especially true for automotive industry where 4 of 5 shoppers have used their smartphone in the car shopping process. Read this blog post to learn about the effect smartphones have had on the automotive industry.
11. 15 Best Practices for Paid Search Conversion Rate Optimization
Looking for ways to boost your paid search in 2016? Check out this list of best practices for improving paid search conversion rates. There are sure to be a number of tips that you can take advantage of going into the new year.
10. How to Measure the Success of Your Branding Campaign
Most marketers are learning how to measure lead generation efforts – but how do you measure the success of a branding campaign? Our Director of Marketing, Brendan Jackson, has some tips.
9. How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
Marketers track a lot of metrics and it’s important to step back and focus on the ones that matter the most. The Salesforce Campaign object allows you to do just that – measure the impact of each marketing initiative on opportunities and revenue.
8. Building An Organic Audience Profile to Inform Your SEO Strategy
SEO is a key traffic driver for most websites, but do you really know who you are reaching through SEO? Take your SEO strategy to the next level by putting together an organic audience profile – here’s how to do it.
7. 5 Metrics Digital Agencies Need to Provide to Their Clients
For digital agencies, keeping clients happy is a top priority. This blog post covers 5 metrics that you need to be providing to your clients in order to retain their business.
6. DialogTech’s New Solution Provides Closed-Loop Attribution for the Mobile Conversions That Matter Most
Earlier this year we launched DialogTech for Mobile Marketing. This solution enables marketing teams and agencies to understand exactly how their mobile marketing generates inbound calls and sales. Read this post to find out how to prove the ROI of your mobile marketing.
5. The Only Checklist You Need to Maximize Your Pay-Per-Call Marketing
Pay-per-call is driving tremendous growth in the performance marketing industry. Make sure you have the right technology that will allow you to capitalize on the growing pay-per-call market. Check this list to see if you’re missing any of the more advanced pay-per-call features.
4. 6 Stats That Reinforce Why Omni-Channel Marketing Is Here to Stay
Smartphones continue to blur the line between online and offline purchases. Omni-channel marketing became a necessity for retailers in 2015, and these stats prove why.
3. SpamSentry™: The Next Generation of Call Spam Prevention for Marketers
Optimizing your marketing spend based on inaccurate data isn’t easy. This is the problem marketers were faced with as a result of the surge in spam calls this past year. That’s why we developed our SpamSentry technology which is capable of blocking over 99% of spam calls.
2. Automatically Capture Data on Every Inbound and Outbound Call in Your CRM Platform
Automation truly makes everyone’s lives easier, especially those using a CRM solution. Learn how to boost the productivity of your sales and support teams by integrating inbound and outbound call data with your CRM platform.
1. Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
Hopefully you’ve heard by now, but we went through a pretty major rebrand back in March. This put the two leaders of the call tracking industry – Ifbyphone and Mongoose Metrics – together behind one name: DialogTech. Check out this year’s most popular blog post by our CEO, Irv Shapiro, to hear what inspired this momentous rebrand.
Want more highlights from 2015? Check out this countdown of our top webinars.
