There are only 11 days left until the New Year, so we’re counting down the 11 most popular webinars we presented in 2015. Check out some of the key takeaways from the past year:
11. Search and Programmatic Are the Future of Mobile
By the end of this year it’s estimated that mobile will account for over 50% of both search and programmatic display ad spend. This means there are new rules for attribution and optimization marketers need to be aware of to drive more conversions.
Watch Now: How to Drive More Programmatic and Search Conversions in a Mobile World
10. Voice Is the Human Imperative
When a purchase is considered, we turn to conversation to make our decision. And calls are a natural extension of smartphone use. Failing to track and optimize these high-intent mobile callers with call attribution can hurt marketing’s impact on revenue.
Watch Now: Call Analytics for Mobile Marketing: Real Strategies, Real Stories
9. Mobile’s Responsive Design Shift Includes Pitfalls to Avoid
From search and display to Facebook and email, marketing has gone mobile. Your prospects are using smartphones as the main device to interact with your marketing, visit your web site, become leads, and make purchases. This means mobile web optimization is no longer optional.
Watch Now: How to Create a Mobile-Friendly Customer Journey
8. Time Spent With Mobile Now Beats TV
With smartphones within arms reach 24/7, it has people now spending more time on their mobile devices than watching TV. Marketers must recognize that every part of the customer journey should be considered from a mobile perspective: from click to call to sale.
Watch Now: Optimizing Search, Social, and Display in a Mobile World: From Click to Call to Sale
7. Marketers Are Making a 49% Mobile Marketing ROI Mistake
Research from DialogTech Insights has discovered a huge mobile ROI mistake marketers are making without even knowing it. This webinar presents the research and explains the 49% mobile ROI mistake, why it’s so important to solve, and how to solve it
Watch Now: Exclusive Report Findings: The 49% ROI Mobile Marketing Mistake
6. Mobile Has Completely Shifted the Customer Buying Process
Search marketing experts from The Home Depot, Cisco, and DialogTech discuss best practices for converting more clicks, calls, and sales from mobile search. These advanced strategies will help marketers navigate the mobile marketing field next year.
Watch Now: Advanced Conversion Strategies for Mobile Search: Secrets to More Clicks, Calls, and Sales
5. Mobile Plays a Vital Role in Holiday Shopping
2015 is the year of mobile, and marketers that don’t have a proven mobile advertising strategy for the holidays will see Q4 revenue suffer. New search and display ad strategies are presented to help retail, e-commerce, automotive, and lead generation marketers drive more sales during the holidays.
Watch Now: Mobile Search and Display Ad Strategies to Boost 2015 Holiday Revenue
4. We Can’t Ignore Call Attribution for Social Media
Marketers use social media to drive not only customer engagement, but also leads and sales. But to drive conversions from Facebook and LinkedIn in 2015, you must think mobile first. Facebook and LinkedIn’s audiences are now mobile-only or multi-platform. And when these mobile users convert, they do it by calling.
Watch Now: Boost Call Conversions from Facebook and LinkedIn with DialogTech
3. CMOs Are Losing Valuable Data to the Marketing Black Hole
In today’s mobile-first world, CMOs can’t drive revenue and prove return on spend if they ignore inbound phone calls. Thanks to click-to-call, inbound calls from digital advertising have skyrocketed. If left unmeasured, these billions of calls create a black hole in marketing data that costs marketers leads, customers, and credibility with the CEO.
Watch Now: The Marketing Black Hole: Why Inbound Calls Are the Biggest Challenge for CMOs in 2016
2. Click-to-Call Has Single-Handedly Transformed Mobile Conversions
Mobile click-to-call is transforming paid search. Now that over 50% of paid search is mobile, Google and Bing have responded by releasing new ad formats that leverage click-to-call. Are you using the latest strategies? Should you?
Watch Now: Paid Search and Mobile Click-to-Call: New Strategies to Drive Calls and Sales
1. Google Call Extensions Generate Millions of Calls Every Month
Google call extensions drive hundreds of millions of calls a month to US businesses. Without the right attribution for these inbound calls, search marketers are left in the dark. This means being able to track calls back to the keyword a caller searched.
Watch Now: Get Started With Call Attribution for Google Call Extensions
