We live in a mobile-first world. Consumers now spend more time running searches, interacting with social media, browsing the Internet, and reading email on mobile devices than on desktops. To reach these consumers, marketers are shifting ad spend to mobile. It’s estimated that by 2019, over 70% of digital ad spend will target mobile.
For marketers, being able to tie every new customer to the right mobile marketing channel is crucial — you must be able to know what’s really working to optimize marketing performance and spend. For mobile marketing, it’s impossible to do this without call attribution.
It’s why DialogTech is so excited to be announcing our new DialogTech for Mobile Marketing solution. DialogTech for Mobile Marketing enables marketing teams and agencies to understand exactly how their mobile marketing generates new business and revenue from inbound calls, resulting in closed-loop attribution for every mobile conversion. A complete solution that works for every mobile channel, DialogTech for Mobile Marketing also provides a unique suite of tools to qualify, route, and analyze calls and conversations to help sales teams convert more callers to revenue.
In a Mobile-First World, Marketers Can’t Afford to Ignore Calls
Thanks to smartphones and click-to-call, inbound phone calls from mobile websites, apps, and marketing channels like search, social, and display are skyrocketing. New data from analyst firm BIA/Kelsey paints a compelling picture: mobile marketing drove 76 billion calls last year, and it will grow to 162 billion by 2019. That’s an increase of 114% — more than double in five years!
Since calls are the most valuable type of lead — often converting to revenue 10x more than web leads — marketing teams and agencies that can’t track and measure customer acquisition and revenue from calls from their marketing face a series of potentially devastating problems:
- Without an accurate picture of how many calls each marketing channel generates, the quality and outcome of those calls, and their impact on revenue, your ROI data may be grossly inaccurate.
- You risk optimizing budget on campaigns that aren’t driving revenue, while pulling the plug on programs that are.
- You can’t prove the effectiveness of your programs to your CEO or clients and risk significantly underselling your value.
Introducing DialogTech for Mobile Marketing
DialogTech for Mobile Marketing is the first and only comprehensive marketing solution for tracking, controlling, and optimizing revenue-generating calls from any mobile source. It’s a complete solution that works for mobile search, social, display, video, email, and more.
Marketers can use DialogTech for Mobile Marketing to eliminate the blind spot in their ROI data by attributing calls and revenue to the right marketing source. That data is essential to understanding which campaigns are really driving revenue – so you can not only prove the full impact of your mobile marketing to your CEO or clients, but you can also optimize spend based on what’s really working to drive more calls and sales.
When calls come in, DialogTech for Mobile Marketing enables you to control and personalize the in-call experience, ensuring only qualified, sales-ready calls are routed to the right person to close the sale. DialogTech also provides sales agents with important metadata on each caller at the time of the call to help them close more sales faster.
DialogTech for Mobile Marketing includes:
- Call analytics to pinpoint the exact mobile marketing source for each call, resulting in closed-loop attribution for every mobile conversion
- The most accurate keyword-level attribution for Google call extensions, as well as exclusive campaign automation and workflow tools that provide the fastest way to configure call tracking numbers for call extensions in AdWords
- Contextual call routing that uses session, caller, and campaign data to determine the optimal destination for every caller, helping businesses close more business and provide a personalized experience to every customer
- Conversation Insight, a platform that records, transcribes, and analyzes every voice conversation that you can use to run detailed analysis to understand caller intent and how calls convert to appointments, opportunities, or sales – or why they don’t
- Integrations with third-party applications such as bid management, CRM, and web analytics solutions to improve campaign performance
If you wish to learn more about the new DialogTech for Mobile Marketing solution, you can watch the on-demand webinar now. If you wish to see the solution for yourself, you can request a personal demo.
