When salespeople write blogs about the tricks and tools they use for sales success, some of the advice offered can be predictable. The advice given is often what you’re doing wrong and how to fix it, and not as much how to make what you’re already doing better. When I think about some of the tools that many businesses use—HubSpot, Salesforce, etc.—I see businesses that are already on the right track but could use some optimization. At DialogTech we help customers track offline conversions they had no previous knowledge of or need more detail on, and when paired with some key partners, we enable businesses to see all of this information in their current marketing/sales software. Here are some ways key integrations can make your most valued platform even more valuable for attribution.
Bid Management Integrations
Bid management platforms give our customers the ability to manage paid online campaigns. Despite the success customers have using these platforms, I have found most are missing a key piece of attribution. Working with DialogTech they are able to start see call conversions for specific keywords and paid campaigns within their bid management platform, increasing total conversions and optimizing the bidding process. With platforms like DoubleClick and Marin, for example, customers can generate more calls and sales by optimizing keyword bidding across search engines. With Acquisio and Kenshoo, the focus is on optimizing PPC bids and improving ROI from PPC search and display campaigns.
CRM Integrations
The number one complaint I hear from marketers (especially agencies) is that they have trouble attributing campaign conversions back to sales revenue, especially when they are not tracking calls that are being generated from marketing to sales. Integrating DialogTech’s call conversion data with a CRM will close that gap. Our customers have been able to tell their sales teams what campaigns are generating the most revenue and also measure what channel drives the most successful conversions. Without adding our data into their CRM? They will never be able to report full attribution for all marketing dollars spent.
Marketing Automation Integrations
Marketing automation has evolved to become a must-have in any sophisticated marketing strategy, but too many businesses don’t know that you can still take marketing automation to the next level. DialogTech’s call tracking technology can dynamically display phone numbers based on email campaigns driving traffic to a customer’s website as well as track calls from individual email campaigns. Adding call conversions to current calls these campaigns are generating guarantees deep additional insight.
Integrations can be a marketer’s best friend when implemented wisely. Sometimes the best strategy isn’t overhaul, but optimization. What other integrations do you use that you love the results from? Feel free to leave them in the comments!