Prove and Improve Marketing ROI with Call Tracking
Thanks to the rise in smartphone adoption and mobile search, U.S. businesses are getting billions of sales calls each month. And those calls convert to revenue 10 times more than web leads. If you can’t track phone leads back to their source to see what’s working, your marketing and sales will suffer. That’s why leading businesses and agencies rely on DialogTech’s SourceTrak call tracking software to pinpoint which ads, search keywords, content, and campaigns are generating phone calls, opportunities, and revenue – and which aren’t – and make improvements to maximize ROI.
Richer Call Tracking Data from 50% Fewer Numbers
The industry standard in call tracking, DialogTech’s patent-pending, session-based SourceTrak technology provides marketers with the richest data available on caller activity. It goes beyond call attribution to capture detailed information on every caller, including their geographic location, web content viewed, and more. And it does it for less, requiring up to 50% fewer phone numbers for tracking online and mobile sources.
Key Features of Call Tracking
- Insert unique trackable phone numbers in your marketing
Track calls from TV, radio, print, direct mail, email, collateral, and more using unique trackable phone numbers from DialogTech.
- Dynamically display trackable phone numbers on your web site
Track calls from your site back to online and mobile sources, including Google and Bing paid search ads and SEO keywords, using dynamic phone number insertion (DNI).
- Include call tracking data in your A/B tests
Gauge which messaging, ad concepts, or landing page versions work best by measuring which variation generates the most calls.
- Access real-time and historical call tracking reports online
Generate detailed web-based reports to prove how your marketing drives calls. View the web pages callers browsed before and after calling you. See the first last, and most frequent pages leads visit before calling. Have reports emailed to your team automatically.
- Track phone leads through the sales cycle with Salesforce and CRM integration
Understand which marketing campaigns generate not only inbound calls, but opportunities and revenue by integrating SourceTrak data with Salesforce or your CRM tool.
- Integrate call data with Google Analytics, Universal Analytics, and Google AdWords
View your call tracking data directly in Google Analytics and Universal Analytics alongside your web and offline data. Include phone call conversion data in your Google AdWords conversion reports.
- Implement SourceTrak throughout a website quickly with tag management
Dynamic Phone Number Insertion (DNI) for SEM, SEO, and PPC Call Tracking
Track phone calls from your web site, marketing automation landing pages, mobile apps, and microsites back to specific online and mobile ads, search keywords, apps, social media, and other web sites using dynamic phone number insertion (DNI). DNI automatically displays a unique trackable phone number on your web site based on how the visitor found you. When they call the number, DialogTech’s SourceTrak call tracking software attributes the call to the specific SEO, PPC, web site, or other source that led the caller to your site. It can also display multiple tracking numbers on a single web page for businesses listing multiple stores or offices.
Buy Unlimited Clean Local and Toll-Free Phone Numbers
Want to project a national image for your business while making it easy and affordable for customers to call you? Use a toll-free number. Or use a local phone number to establish a local presence easily and cost-effectively. DialogTech makes it easy to purchase, track, and control as many local and toll-free numbers as your business requires. And all DialogTech numbers go through our rigorous number cleansing process to ensure incoming calls are always meant for your business.
Route, Score, and Manage Inbound Sales Calls
Once calls come in, only SourceTrak advanced call tracking technology also comes with DialogTech’s unmatched suite of call routing, call scoring, and call management and recording tools you won’t find anywhere else. It also has geo-location technology to automatically route calls from mobile phones to the store or office location closest to the caller.
Ideal for Agencies and Marketing Consultants
DialogTech provides the option to white label, co-brand, or resell our call tracking services and manage multiple client campaigns through one reseller portal. Call DialogTech today to learn more.