Every hero needs a sidekick. Notable duos include: Sherlock Holmes and Dr. Watson, Han Solo and Chewbacca, and arguably the most famous of all: Batman and Robin. It’s simply impossible to imagine each of these iconic figures without their sidekick watching their backs. A similar pairing is taking over the world of marketing. These days, every marketer’s hero is the marketing application they rely on every day. Marketing automation, CRM platforms, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they can’t truly succeed without their trusty sidekick, voice-based marketing automation (VBMA).
Who watches the back of your marketing automation?
Like Batman, marketing automation can handle a lot of the battle, but it can’t do it all. Robin is always there to watch Batman’s back for the moment any villain slips through his defenses. Similarly, VBMA technology is there to watch your marketing automation’s back any time a lead slips through the cracks. Leads get missed anytime they go offline and pick up the phone to call your business. Some Marketing automation tools will capture the leads that come to you through online sources, but you need a VBMA tool to pick up those high quality leads that contact you through the phone.
Smooth your rough edges
Both Bruce Wayne and his alter ego, Batman, aren’t always the friendliest of characters. Batman needs Robin to bring him back down to earth and help him realize that not everyone needs to be dispatched with his fists. Marketing can often seem rough and difficult to deal with from the consumer’s point of view. That’s why VBMA technology is there to humanize the marketing process. When your marketing efforts consist of only a website and emails, this can put off a lot of customers. Adding voice to the marketing equation lets your customers talk to a representative when they want to, which leads to happier customers who are more willing to do business with you.
Two is better than one
Batman and Robin have a special connection that allows them to do battle with hoards of goons in perfect symbiosis. Their partnership allows them to work better together than they can alone and accomplish many more heroic acts as a dynamic duo. VBMA perfectly complements any heroic application by integrating seamlessly into any platform you currently use. VBMA technology integrates with marketing automation platforms, web analytics, web optimization, bid management solutions, and more. This integration allows you to harness the power of voice and combine forces with other marketing technology heroes.
There have been many great sidekicks throughout history in both fiction and the real world. Each sidekick stands fearlessly at the side of the hero, and together they achieve greatness. DialogTech’s voice-based marketing automation suite is the perfect sidekick for the application that is the hero of your marketing world. Voice can be a powerful tool for your business, and when paired with another solution, the opportunities are endless. Learn more about voice-based marketing automation and its pursuit of marketing justice with our Voice Management Platform.
