1

Capture Data and Insights On Every Call

The DialogTech VMP measures exactly how your marketing campaigns and website generate calls and customers. For every caller, DialogTech captures complete attribution data, so you know exactly how to optimize media spend and website experiences to drive the most conversions and customers.

What Drove the Call


Marketing channel


Ad creative


Campaign


Referring URL


Search keywords


Website behavior


Device, OS, and browser


Adtech/martech data

About the Caller


Name


Phone number


Location


Call history


Day and time of call


Call interaction


CRM data

2

Personalize the Call Experience to Acquire More Customers

A phone call is the most powerful form of customer engagement. The DialogTech VMP gives marketers the power to optimize the caller experience to increase customer acquisition and loyalty. DialogTech determines in real time if a caller is a qualified lead and routes them to the location or agent best suited to convert them to a customer. Sales agents are then armed with insights on the caller that lead to better conversations and business results.

3

Tap Into Rich Data for Actionable Insights

The DialogTech VMP captures and stores complete data on every caller, conversation, and call outcome marketers can leverage for amazing insights. Build a customized marketing blueprint to generate more of the right calls. Drive more revenue from digital ads by targeting past callers and new audiences likely to call and buy. Let AI and machine learning do all the analytics for you.

4

Analyze Conversations to Prove and Improve Marketing ROI

The DialogTech VMP captures if calls from any marketing source to any destination are answered, what was said, and the outcome. Marketers can leverage sophisticated analytics tools — including artificial intelligence (AI) and voice algorithms — to score each call and gain insight into the true impact of marketing programs, sales agent performance, and keywords callers speak on calls.

Where the
call went

Call
duration

What
was said

If the call
converted

Key spoken
indicators

5

Pass Call Data to CRM and Marketing Tools

The DialogTech VMP integrates seamlessly with your CRM and other marketing tools — giving you a complete view of customer activity, both online and over the phone. Now you can analyze and optimize your most important customer engagements — phone conversations — using the same processes and tools you use for online interactions.

Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100