A Complete Solution to Measure and Optimize Calls from Video Ads
For marketers in industries that value phone calls, you can’t prove video ad ROI by only measuring views. You have to measure calls. DialogTech provides a complete solution to attribute, analyze, and optimize calls from video ads. Capture data and insights to prove ROI, improve ad targeting, and optimize marketing spend to generate more calls and customers from video ad campaigns.
Put Callers in the Best Audiences Based on Conversations
Convert more callers to customers by targeting them with the right video ads based on what they said when they call. Retarget good callers with the right messaging or suppress bad ones from seeing your video ads. Acquire new customers by targeting lookalike audiences that match callers who converted.
Data and Actionable Insights from Conversations
Insert special DialogTech phone numbers in videos and ads to attribute and analyze calls and control routing.
Track conversions that clicked on your video or ad and called a number on your website
Influenced by Video
Correctly attribute callers who viewed your video or ad but converted later from another channel
Caller Profile Data
Capture the caller’s name, number, geographic location, call history, and time/day of their call.
Analyze if calls are answered, rate sales agent performance, and optimize content for keywords and questions callers speak.
Know if the call was a quality lead and if it converted.
Convert More Callers to Customers
DialogTech can optimize each caller’s experience based on their data. Route callers based on the video ad they called from, their geographic location, the day and time, and more. Ensure callers are connected quickly to the best location or agent to convert them.
AI Analyzes Every Conversation for Actionable Insights
DialogTech’s AI analyzes what’s said on every call from video ads, visualizes those insights in easy-to-understand reports, and activates them in and your marketing tools. Use insights from conversations to optimize video and website messaging and convert more callers to customers.