Track and attribute call conversions back to social media campaigns

In Today’s Mobile-First World, Social Ads Drive Calls

36billion

Social ads drove 12 billion calls last year – and will drive 36 billion in 2019.

10xmore

Calls convert to revenue 10x more than web leads.

Calls from social drive sales – are you measuring what matters?

Drive More Callers and Customers from Social

DialogTech provides a complete solution to measure and optimize calls from social media. Get the data and insights to prove ROI, improve ad targeting, and generate more customers and revenue from Facebook, LinkedIn, Twitter, and other advertising.

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Works if a lead calls from your ad
or after clicking through to your website

Data and Insights to Measure and Optimize ROI

Marketing
Attribution

See the social platform, ad variation, and website interaction that drove the call
Caller
Profile Data

Capture the caller’s name, number, location, past history, and time/day of their call
The
Conversation

Know what was said on the call, how long it lasted, and the outcome
Call
Value

Know if the call was a quality lead and measure its business impact

Data and insights on every caller

View Insights from Calls in Facebook Ads Manager

View insights from phone call conversions alongside clicks in Facebook Ads Manager. Optimize ad spend and targeting for what drives the most calls and customers.

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Measure and optimize the offline impact of social ads

Use Caller Data to Improve Ad Targeting

Drive more revenue and better engagement from social ads by targeting past callers and new audiences likely to call. Serve the right ad to the right person at the right time using caller data from DialogTech.

Target audiences likely to call

Phone with Comfort Keepers click-to-call

Target lookalike audiences
resembling your best callers

Personalize and Optimize the Call Experience

DialogTech can optimize each caller’s experience based on their data, ensuring the right leads are connected right away with the best location or agent to convert them.

Provide world-class customer experiences

Route callers to their closest
location right away

Analyze Calls and Conversations for Insights

Run analytics on the calls and conversations from social media ads. See if calls are answered or missed and if they converted to opportunities or sales. Rate sales agent performance and measure the impact of special offers and promotions.

Analyze conversations for insights