In Today’s Mobile World, Display Ads Drive Calls

Marketers will spend over $23 billion
in the US on social ads this year.

Mobile social ads will drive over 27 billion calls to US businesses this year.

Calls convert to customers 10x-15x more
than web form leads.

Drive More Callers and Customers from Social

DialogTech provides a complete solution to measure and optimize calls from social media. Get the data and insights to prove ROI, improve ad targeting, and generate more customers and revenue from Facebook, LinkedIn, Twitter, and other advertising.

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Data and Insights to Measure and Optimize ROI

Marketing Attribution

See the social platform, ad variation, and website interaction that drove the call

Caller Profile Data

Capture the caller’s name, number, geographic location, call history, and time/day of their call

The Conversation

Analyze if calls are answered, rate sales agent performance, and optimize SEO/SEM for keywords callers speak

Call Value

Know if the call was a quality lead and measure its business impact

View Insights from Calls in Facebook Ads Manager

View insights from phone call conversions alongside clicks in Facebook Ads Manager. Optimize ad spend and targeting for what drives the most calls and customers.

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Target Callers to Increase Social Ad ROI

Drive more customers from Facebook and social ads by using data on your callers in targeting campaigns. Retarget good callers who didn’t convert or suppress bad ones. Acquire new customers by targeting lookalike audiences that match callers who converted.

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Personalize and Optimize the Call Experience

DialogTech can optimize each caller’s experience based on their data, ensuring the right leads are connected right away with the best location or agent to convert them.

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Personalize the Call Experience

Analyze Calls and Conversations for Insights

Run analytics on the calls and conversations from social media ads. See if calls are answered or missed and if they converted to opportunities or sales. Rate sales agent performance and measure the impact of special offers and promotions.

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Integrate Call Data with Your Marketing Stack

“Since using DialogTech, we’ve optimized our digital marketing to drive 68% more call conversions without increasing our cost per lead.”

Mack Johnston
VP of Data & Analytics at SnapCap

A Resource You May Like:

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Learn how to acquire more customers by targeting audiences that want to call with the right ads at the right price.

Get the eBook → See all resources →

Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100
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Learn how marketers use DialogTech to drive more calls and customers

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