DialogTech for Digital Ads

Breakthrough marketing technology to track, control, and optimize calls from digital advertising

In a Mobile-First World, Customer Calls Drive Revenue

Mobile display and social ads will drive 35 billion calls in 2015 — and 61 billion in 2019

Calls convert to
revenue 10x more
than web leads.

Drive Customer Acquisition from Facebook, Twitter, Display, and More

Calls drive revenue. DialogTech enables you to understand exactly how your digital advertising drives calls and revenue. You get the closed-loop attribution data you need to prove ROI and optimize spend for what’s really bringing in customers.

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Social media | DialogTech

Measure calls and sales from every digital ad

Works for Any Digital Ad in Any Format on Any Device

DialogTech for Digital Ads is a complete solution, tracking and optimizing calls from:

  • Any type of ad — social, digital, display, video, and more
  • In any format — click-to-call, static, rich media, video, pop-up, native
  • Viewed on any device – smartphones, tablets, PCs, and more

Get Complete Insight Into Every Caller from Every Mobile Channel

For each caller, DialogTech captures invaluable session, caller, and campaign data, including:

  • Marketing Source

    Know exactly what marketing
    program drove each call

  • Website Activity

    See the pages on your website
    the caller visited before and after calling

  • Caller Metadata

    See the caller’s geographic
    location, phone number, and more

Exclusive In-Call Optimization and Personalization Tools

When calls come in, only DialogTech automates how callers are qualified and routed, so sales-ready callers are sent to the best person to close them.

Download the eBook on call scoring and routing

Geo-location | DialogTech

Exclusive geo-location technology routes callers via cell tower triangulation

Analytics | DialogTech

Run analytics to know how calls convert — or why they don’t

Understand Exactly What Happens on Every Call

DialogTech records, transcribes, and stores every conversation from the calls your marketing generates. You can run detailed analysis to understand caller intent and how calls convert to appointments, opportunities, or sales — or why they don’t.

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Seamless Integration With Third‑Party Solutions

“Being able to generate phone calls from our digital campaigns is integral to optimizing ROI. Leveraging DialogTech’s advanced call conversion analytics in DoubleClick will help us drive significant business.”