Conversation Insights™ Pro

Have AI analyze calls to score caller intent, lead quality, and sales agent performance for insights to improve marketing and sales.

Easy-to-Deploy AI Solution for Scoring Calls

DialogTech’s Conversation Insights Pro makes it easy for any business to harness the power of AI to optimize marketing and sales performance. It records and transcribes every inbound call and uses machine-learning algorithms tailored to your business to score conversations for caller intent, sales agent interactions, and call outcomes. Insights are delivered in easy-to-understand reports you can use to improve your business immediately.

Always-Learning AI Tailored to Your Business

Leveraging DialogTech’s decade of insights from analyzing billions of voice interactions, Conversation Insights Pro’s AI examines calls for dozens of key indicators — including Appointment Discussed, Quote Made, and Price Objection. Our always-learning AI algorithms then score calls for three important marketing and sales metrics:

  • Lead Score: Measure the quality of the calls generated by your marketing.
  • Sales Opportunity: Measure how many sales opportunities are driven by marketing campaigns and handled by each location or agent.
  • Conversion Rate: When a location or agent has a good prospect on the phone, measure how often they convert to an appointment, opportunity or customer.

Easy-to-Understand Reports and Martech Integrations

Conversation Insights Pro delivers results to you in visually appealing reports that are easy to understand and act on. You can see the marketing tactics generating the best leads and the sales tactics converting the most callers to customers. You can also pass insights from calls into your CRM and martech solutions to use to improve conversion rates, digital ad targeting, and customer acquisition.

Benefits for Marketing

  • Prove the full value of the calls your marketing delivers to each location.
  • Grow revenue by allocating budget to the search, digital, and offline campaigns driving high-quality sales calls.
  • Optimize marketing ROI by retargeting callers with the best ad campaign based on the outcome of their call.

Benefits for Sales

  • Improve sales operations with hard data showing which locations close the most leads, which underperform, and why.
  • Know what sales tactics convert the most callers to customers and share them with every location.
  • Anticipate periods of high call volumes and staff locations appropriately to meet demand.


“Inbound calls are a critical source of leads. Using DialogTech’s Conversation Insights Pro, we were able to gain incredible insights into those valuable interactions. It’s a game changer.”
— Bryan Huber, Global Vice President, Digital Marketing at Comfort Keepers