DialogTech for Paid Search

Increase call conversions and revenue from paid search while decreasing CPL with conversation intelligence.

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Drive More High-Converting Calls and Cut CPL with DialogTech

Thanks to smartphones and click-to-call ads, paid search ads generate billions of calls each month. DialogTech attributes every call from your paid search campaigns down to the keyword, analyzes conversations to determine lead quality and conversion outcome, and integrates all those insights into Google Ads, Bing, and the tools you use to measure and optimize paid search ROI.

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Keyword Attribution for Every Caller from Paid Search

DialogTech provides 100% keyword attribution for every caller from paid search, whether they called from a call extension in a search ad or after visiting your webpage. This data enables agencies and brands like Sylvan Learning to optimize Google Ads and Bing campaigns for the keywords driving the most calls and customers.

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Track and Analyze Every Conversation from Search to Sale

For every call and conversation, DialogTech captures invaluable data and insights you can use to prove and optimize paid search ROI, including:

  • The search engine, keyword, and ad that drove the call
  • If the call came from a call extension or website visit
  • The landing page and website interaction that drove the call
  • Who the caller is, their location, and their browser/device
  • If the call was answered and what was said
  • If the call is a valid sales lead
  • If the call converted
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Improve Google Ads Smart Bidding with AI-Driven Conversation Insights

Not every call is a great lead, so don’t have Google spend your budget to drive bad calls. Instead, have DialogTech’s AI analyze conversations to determine if calls are quality leads, if they converted, and their value to your business. That data is then activated in Google Ads so the algorithm knows how to drive the most high-value call conversions from your ad spend.

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Put Callers in the Best Audiences Based on Conversations

Drive more customers from paid search at a lower cost by building audiences based on what consumers say when they call. Retarget good callers who didn’t convert with the best campaign or suppress bad ones from seeing ads. Acquire new customers by targeting lookalike audiences that match callers who converted.