DialogTech for Paid Search

Increase call conversions and revenue from paid search while decreasing CPL with conversation intelligence.

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Drive More High-Converting Calls and Cut CPL with DialogTech

Thanks to smartphones and click-to-call ads, paid search ads generate billions of calls each month. DialogTech attributes every call from your paid search campaigns down to the keyword, analyzes conversations to determine lead quality and conversion outcome, and integrates all those insights into Google Ads, Bing, and the tools you use to measure and optimize paid search ROI.

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Keyword Attribution for Every Caller from Paid Search

DialogTech provides 100% keyword attribution for every caller from paid search, whether they called from a call extension in a search ad or after visiting your webpage. This data enables agencies and brands like Sylvan Learning to optimize Google Ads and Bing campaigns for the keywords driving the most calls and customers.

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Track and Analyze Every Conversation from Search to Sale

For every call and conversation, DialogTech captures invaluable data and insights you can use to prove and optimize paid search ROI, including:

  • The search engine, keyword, and ad that drove the call
  • If the call came from a call extension or website visit
  • The landing page and website interaction that drove the call
  • Who the caller is, their location, and their browser/device
  • If the call was answered and what was said
  • If the call is a valid sales lead
  • If the call converted
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Improve Google Ads Smart Bidding with AI-Driven Conversation Insights

Not every call is a great lead, so don’t have Google spend your budget to drive bad calls. Instead, have DialogTech’s AI analyze conversations to determine if calls are quality leads, if they converted, and their value to your business. That data is then activated in Google Ads so the algorithm knows how to drive the most high-value call conversions from your ad spend.

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Put Callers in the Best Audiences Based on Conversations

Drive more customers from paid search at a lower cost by building audiences based on what consumers say when they call. Retarget good callers who didn’t convert with the best campaign or suppress bad ones from seeing ads. Acquire new customers by targeting lookalike audiences that match callers who converted.

Get Powerful Insights from All Your Call Data with DialogTech’s PCI DSS-Compliant Call Tracking and Analytics

DialogTech is officially certified as PCI DSS-compliant. Customers can leverage the full insights from call recordings, call transcriptions, and AI-driven conversation analytics with confidence, knowing their data is secure with a partner that is fully PCI-compliant. Our redaction algorithm automatically removes any sensitive information from call recordings and transcriptions — while still giving you access to all of your call transcriptions and call data.

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Convert More Callers to Customers

DialogTech can optimize each caller’s experience based on their data. Route callers from paid search based on the keyword or webpage they called from, their geographic location, the day and time, and more. Ensure callers are connected quickly to the best location or agent to convert them.

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AI Analyzes Every Conversation for Actionable Insights

DialgoTech’s AI analyzes what’s said on every call from paid search, visualizes those insights in easy-to-understand reports, and activates them in Google Ads, Bing, and your marketing tools. Use insights from conversations to optimize paid search bids and messaging and convert more callers to customers.

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“Using DialogTech, we’re tracking thousands of calls every month from paid search. We have decreased cost-per-conversion by 10% while generating 83% more calls and 71% more bookings. It’s been amazing.”

— Maya Springer, Manager of Internet Marketing at HotelsCorp · Read Their Story →

“We use DialogTech to attribute calls from paid search down to the keyword and optimize SEM to drive more quality calls and customers. It’s been a great success.”

— Chip Smith, CMO at Sears Home Services

"I love the analytics on phone calls DialogTech provides. It’s enabled us to generate more of the right callers from our marketing and better convert them to service appointments."

— Chuck Weaver, Senior Manager of Business Initiatives at GE Appliances · Read Their Story →

"We especially love DialogTech’s Google call extension attribution. That was another big reason why we chose DialogTech — no other call tracking provider can do what DialogTech does for call extensions."

— Seth Cargiuolo, Vice President of Marketing at Citizens Disability · Read Their Story →