Eliminate the Hole in Your SEO Metrics with DialogTech
Thanks to smartphones and click-to-call, organic searches drive billions of calls to businesses each month. DialogTech enables marketers to attribute every call conversion from organic search, analyze conversations to determine lead quality and conversion outcome, and optimize website content for the questions and keywords callers actually use.
Put Callers in the Best Audiences Based on Conversations
Convert more callers to customers by targeting them with the right ads across search, social, and display based on what they said when they call. Retarget good callers from SEO who didn’t convert with the right messaging or suppress bad ones from seeing your ads. Acquire new customers by targeting lookalike audiences that match callers who converted.
Data and Actionable Insights from Conversations
Attribute callers from organic search and track the search engine they used to find you.
See each caller’s behavior and site activity, including their entry page and the page they called from.
Caller Profile Data
Capture the caller’s name, number, geographic location, call history, and time/day of their call.
Analyze if calls are answered, rate sales agent performance, and optimize SEO/SEM for keywords and questions callers speak.
Know if the call was a quality lead and measure its business impact.
DialogTech can optimize each caller’s experience based on their data. Route callers from organic search based on webpage they called from, their geographic location, the day and time, and more. Ensure callers are connected quickly to the best location or agent to convert them.
AI Analyzes Every Conversation for Actionable Insights
DialogTech’s AI analyzes what’s said on every call from SEO, visualizes those insights in easy-to-understand reports, and activates them in Google Analytics, Adobe, Optimizely, and other tools. Use insights from conversations to optimize website content for the questions and keywords callers actually say.
Only DialogTech’s dynamic number insertion (DNI) technology provides website call attribution that never violates Google’s NAP (name, address, phone number) consistency. You get all the benefits of tracking calls without any negative impact on SEO ranking.