DialogTech for Offline Marketing

Connect call conversions to offline marketing to prove and improve ROI.

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Attribute and Analyze Conversations from Offline Marketing with DialogTech

If you run TV, radio, or print ads, send direct mail, or create other offline marketing campaigns, DialogTech makes it easy to track calls from every campaign, route calls to the best location or agent, and analyze conversations to measure lead quality and conversion outcomes. Measure and optimize how each campaign drives not just calls, but customers, with DialogTech.

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Put Callers in the Best Audiences Based on Conversations

Drive more customers from offline marketing by putting callers into the best search, social, and display audiences based on what they said when they called. Retarget good callers who didn’t convert with the best campaign or suppress bad ones from seeing ads. Acquire new customers by targeting lookalike audiences that match callers who converted.

Get Powerful Insights from All Your Call Data with DialogTech’s PCI DSS-Compliant Call Tracking and Analytics

DialogTech is officially certified as PCI DSS-compliant. Customers can leverage the full insights from call recordings, call transcriptions, and AI-driven conversation analytics with confidence, knowing their data is secure with a partner that is fully PCI-compliant. Our redaction algorithm automatically removes any sensitive information from call recordings and transcriptions — while still giving you access to all of your call transcriptions and call data.

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Data and Actionable Insights from Conversations

Call Attribution

Attribute callers from offline marketing to understand which campaigns drive high-converting callers.

Website Interaction

See each caller’s behavior and site activity, including their entry page and the page they called from.

Caller Profile Data

Capture the caller’s name, number, geographic location, call history, and time/day of their call.

The Conversation

Analyze if calls are answered, rate sales agent performance, and optimize offline marketing and website content for keywords and questions callers speak.

Call Value

Know if the call was a quality lead and measure its business impact.

Convert More Callers to Customers

DialogTech can optimize each caller’s experience based on their data. Route callers based on the offline campaign or webpage they called from, their geographic location, the day and time, and more. Ensure callers are connected quickly to the best location or agent to convert them.

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AI Analyzes Every Conversation for Actionable Insights

DialogTech’s AI analyzes what’s said on every call from offline marketing, visualizes those insights in easy-to-understand reports, and activates them in and your marketing tools. Use insights from conversations to optimize placement and messaging and convert more callers to customers.

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Integrate Call Data with Your Marketing Stack

“DialogTech allows us to provide callers a personalized experience and helps us support our locations by sending them qualified callers.”

— Melissa Zaino, Marketing Director at Bath Fitter · Read Their Story →

“Inbound calls are a critical source of leads. Using DialogTech’s AI, we gain incredible insights into those valuable interactions. It’s a game changer.”

— Bryan Huber, Global VP, Digital Marketing at Comfort Keepers · Read Their Story →

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walkthrough of DialogTech?

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