DialogTech for Hotel & Resort Marketers

Drive more calls and hotel bookings with call attribution and conversion.

Hotel Room Shopping Is Going Mobile – You Can’t Ignore Calls

In today’s mobile-first world, phone calls drive hotel bookings. 35% of room bookings are from calls to hotels, resorts, or their call centers – and thanks to smartphones, that number is growing. As consumers increasingly use smartphones to find rooms, they are using click-to-call to book reservations. DialogTech makes it easy to see exactly how your marketing is driving customer calls and bookings, so you can optimize ad spend to drive more calls, reservations, and revenue.

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Track and Optimize Marketing to Drive Calls and Bookings

Calls from your advertising, website, and app convert are excellent leads, but they are also the hardest for marketers to track, analyze, and manage. DialogTech’s Voice360 platform provides hotel and resort marketers with a unique suite of call attribution, personalization, and monitoring tools that help you:

  • Understand exactly how your mobile, online, and offline marketing drives calls
  • Optimize marketing spend for what’s really driving calls and bookings
  • Control how calls are routed and managed to help convert more callers to clients
  • Monitor and analyze call conversations from your marketing to improve lead quality and booking agent performance

The Most Accurate and Complete Keyword-Level Call Attribution for Hotel & Resort Marketers

DialogTech makes it easy to see exactly how every marketing channel – from search, social, and display to TV, print, and direct mail – drives calls and bookings.

  • Works for every channel – online, mobile, and offline
    Track calls from your website, search, social, display, email, TV, radio, print, direct mail, and more. Understand which search keywords drive calls – both from Google call extensions and from searchers who visit your site before calling.
  • List multiple unique trackable numbers on the same webpage
    Track the calls your website drives to each dealership location back to the exact marketing source. Understand exactly how many calls your marketing sends to each dealer, their outcome, and more.
  • Deep insight into every call
    Get an unmatched level of detail on every call, including caller location and phone number, call duration, time/day of call, where each call was routed, what happened on the call, and much more.
  • Whisper messaging
    Arm agents with information on the source of each call, who’s calling, and why before they even say “hello”.
  • Integrate call analytics with other solutions
    DialogTech’s Voice360 seamlessly integrates with Google Universal Analytics and AdWords, bid management solutions, CRM tools, website optimization and marketing automation solutions, and more. Optimize campaigns more intelligently using both online and offline conversion metrics.
  • Record and transcribe every call
    Capture every conversation your marketing generates to prove and improve phone lead quality and agent performance.
  • Analyze phone leads for deep marketing insights
    Automatically categorize the types of calls driven by your marketing campaigns with Dialog Analytics. Segment calls by new bookings, service requests, and more.

Personalize the Call Experience to Convert More Callers to Clients

DialogTech’s Voice360 provides a full suite of technologies that work during the call to help hotel and resort marketers control, automate, and personalize every call experience in real time.

  • Qualify callers automatically with custom IVRs
    Easily build your own custom IVRs to qualify and filter callers from every marketing source. Ensure only qualified sales calls are sent on to your agents.
  • Set up customizable rules so each caller is automatically sent to the right hotel, agent, or call center right away
    Route calls differently based on marketing source, time/day of call, caller location, and more.
  • Route mobile callers to the closest closest hotel with geo-location
    Exclusive geo-location technology determines the precise geographic location of mobile callers and routes their call to the closest location automatically.

“Using DialogTech we’re tracking thousands of calls every month from paid search. We have decreased cost-per-conversion by 10% while generating 83% more calls and 71% more bookings. It’s been amazing.”
– HotelsCorp