DialogTech for Display

Prove and optimize your programmatic display ROI with conversation intelligence.

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In Today’s Mobile World, Display Ads Drive Calls

Marketers will spend over $30 billion in the US alone on display ads this year.

Mobile display ads will drive 25 billion calls to businesses this year.

Calls convert to customers 10x-15x more than web form leads.

Attribute and Optimize Programmatic Display with Insights from Conversations

DialogTech provides a complete solution to attribute, analyze, and optimize calls from display advertising. Know what ads drive high-converting calls to more accurately prove ROI. Put callers from any channel into the right retargeting or lookalike campaign based on their conversations.

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Get Powerful Insights from All Your Call Data with DialogTech’s PCI DSS-Compliant Call Tracking and Analytics

DialogTech is officially certified as PCI DSS-compliant. Customers can leverage the full insights from call recordings, call transcriptions, and AI-driven conversation analytics with confidence, knowing their data is secure with a partner that is fully PCI-compliant. Our redaction algorithm automatically removes any sensitive information from call recordings and transcriptions — while still giving you access to all of your call transcriptions and call data.

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Data and Actionable Insights from Conversations

Call Attribution

Attribute callers back to the display ad, placement, and website activity that drove the call.

View-Through Attribution

Integrate DialogTech with your DSP to attribute callers that view your display ads but convert from other channels.

Multi-Touch Attribution

Map when calls from display and other channels occur in the customer journey and assign credit accordingly.

Caller Profile Data

Capture the caller’s name, number, geographic location, history, and time/day of their call.

The Conversation

Analyze if calls are answered, rate sales agent performance, and optimize content for the questions and phrases callers speak.

Call Value

Know if the call was a quality lead and if they converted.

Target Callers to Increase Digital Ad ROI

Drive more calls and customers from display by targeting consumers likely to call. Acquire new customers by targeting lookalike audiences that match past callers. Retarget callers with ads asking them to call — or exclude them from your ads.

Optimize the Website Experience to Drive Sales Conversions

Use data and insights from DialogTech to optimize landing pages, product pages, and the entire website experience to drive more calls that drive business. Include call conversion data in A/B tests to find webpage variation that generate the most quality leads, customers, and revenue.

Activate Insights from Conversations Across Your Marketing Stack

“We use DialogTech to automatically categorize our call conversions into the categories that matter most. Thanks to DialogTech we know how to optimize marketing to deliver the highest quality leads.”

— Rob Sternot, Chief Corporate Development & Strategy Officer of RentPath

“We love the transcription service. And the keyword spotting technology searches through transcriptions to pick up calls from different product lines to see what people are calling about. Other call tracking tools claim to offer conversation analytics service but they don’t work nearly as well as DialogTech.”

— Kevin Budzynski, CMO at Monroe Engineering · Read Their Story →

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