Track Calls From Keyword to Conversion
in Microsoft Advertising

Increase your revenue and ROAS from Microsoft Advertising with
AI-powered call tracking and analytics from DialogTech.

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Track and Optimize SEM ROI with AI-Driven Conversation Intelligence From Calls — Right in Microsoft Advertising

DialogTech attributes calls from Bing, Yahoo, AOL, and other Microsoft Network sites to the campaign, ad, keyword, and webpage that drove it. Our AI analyzes the conversations to automatically detect if the call was answered, if it was a sales lead, the caller’s lead value, the conversion outcome, and more. DialogTech then activates that call value data at the keyword level in Microsoft Advertising to accurately measure ROI and fuel smarter optimizations to drive more conversions and customers at scale.

Understand Callers

Attribute calls from search ads down to the keyword and have AI analyze conversations to measure caller intent and value.

Personalize Experiences

Improve retargeting and lookalike campaigns by segmenting callers into the right audiences based on their conversations.

Optimize Results

Fuel smarter optimizations and better results with data on what drives the most valuable calls to your locations and call centers.

Drive More High-Value Calls and Conversions From PPC At Scale

  • View the volume and value of calls at the keyword level inside Microsoft Advertising
  • Optimize bids and messaging to drive more revenue-generating calls and increase ROAS
  • Have AI segment callers into the best audiences based on their conversations
  • Improve Microsoft Advertising automated bidding results by enabling the algorithm to optimize for what drives the most valuable calls