Google Analytics

Gain deep insights into online visitor activity and discover which events drive customer calls.

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Activating Insights on Callers in Google Analytics

Do you track your web visitors and online interaction with Google Analytics? Wouldn’t it be great if you could view data for offline sources like customer calls, directly in the Google Analytics reports you use today? With DialogTech’s Google Analytics call tracking integration you can.

DialogTech gives you complete insight into what marketing interactions drive not just phone calls, but quality leads and conversions, to your business. You can pass all these insights into Google Analytics for a complete understanding of how your marketing drives online and offline conversions.

Key Features of the Google Analytics Call Tracking Integration

  • Track customer calls in Google Analytics
    DialogTech’s integration enables you to track not just the volume of calls from every marketing source in Google Analytics, but the lead quality of those calls and their value to your business.
  • View the marketing source of customer calls
    Know which ads, search keywords, social media platforms, and other sources are driving calls to your business.
  • See a customer’s web activity before and after calling you
    Understand what events (web page and video views, form downloads, online purchases, mobile app activity, etc.) a customer performed before and after calling you.
  • Include call data in A/B testing
    Use phone call data in your web page A/B tests to help determine a winner.
  • See where in the country callers are calling you from
    View a color-coded map of where in the country callers are calling you from.
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