Track Calls in Google Analytics for Smarter Marketing and Better Optimizations
DialogTech’s AI-powered call tracking and analytics solution provides the missing call data you need in Google Analytics. DialogTech captures who the caller is and the marketing interaction that drove the call, then AI analyzes the conversation and call experience for insights specific to your business. That data is passed to Google Analytics to complete your view of the customer journey and can then be activated in Google Ads, Search Ads 360, Display & Video 360, and other tools to help drive better results.
Prove Marketing’s Value
Measure the true impact on revenue of every channel, campaign, and keyword and get credit for all conversions, online and over the phone.
Drive Revenue & Cut CPL
Use call data to make smarter optimizations to paid media, SEO, site content, and more to drive more conversions and customers and lower CPL.
Tailor to Your Audiences
Build audiences based on phone conversations to target the right consumers with the right ads at the right time across search, social, display, and more.
DialogTech Customer Success Stories
Comfort Keepers and Search Discovery Use DialogTech’s AI to Drive More Customers and Caregivers from Google Ads
Now that Google Analytics is accurately reporting on what’s happening in your call channel and the value of each call, you have a holistic view of consumer behavior. You can measure the conversions and revenue of all your channels, ads, keywords, campaigns, and webpages and can then optimize for what drives the most customers and revenue at the lowest CPL.
With DialogTech, you can view in Google Analytics where in the customer journey consumers call and why. Uncover negative consumer interactions you didn’t know were happening, like complaint calls and hangups, or see the impact of COVID-19 on conversion rates. Understanding the call channel can help you correct issues impacting conversions and ROI.
Call Data DialogTech Tracks and Activates in Google Analytics
Capture who the caller is, their phone number and geographic location, the day and time of the call, their device and browser, and more.
Attribute the call back to the marketing channel, campaign, ad, and search keyword that drove it — works for calls from any marketing source.
Capture each visitor's activity on your website before, during, and after the call, including their entry page and the page they called from.
Capture if a caller is a sales lead, their product/service interest, the conversion outcome, their lead score, and more.
Know if the call was answered or not, if it went to voicemail, if there was a CX issue, and more.
Get other insights that you care about, such as if the caller is a job inquiry, if they are a new customer, if they are cancelling an appointment, and more.
Ways to View DialogTech Call Data in Google Analytics
View Phone Calls as Events
See total calls driven by each source, as well as the lead quality, product/service interest, outcomes of those calls, and more. DialogTech can pass any KPI or call type as an event to Google Analytics.
Create Goals From Calls
Create a goal for all phone calls to your business, as well as the types of calls you care about, such as sales lead calls, sales opportunity calls, voicemail calls, new appointment calls, COVID-19 mentions, and more.
Create Audiences From Callers
Build audiences from callers in Google Analytics based on their phone conversations and pass them to Google Ads,
Search Ads 360, Display & Video 360, and other tools to action upon.
View Calls as Custom Definitions
Have call data appear in Google Analytics alongside other data as custom dimensions and metrics. Create custom definitions for all phone calls and for the KPIs and types of calls you wish to measure.
“We integrate DialogTech’s call data with Google Analytics to get a complete understanding of what’s driving both online applications and phone leads.”