Facebook and Instagram

Optimize ad spend and targeting to drive more calls and customers.

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Use Call Analytics to Increase Facebook and Instagram ROI

Social ads will drive over 19 billion calls to US businesses this year. And those callers convert to customers 10x more than web leads. DialogTech makes it easy to optimize your Facebook and Instagram ad spend and targeting for what drives the most calls and customers.

Gain a Holistic View of Social Ad Performance

  • View both online conversions and call leads in Facebook Ads Manager with DialogTech’s seamless integration
  • Understand how Facebook and Instagram ads influence phone call leads with view-through attribution
  • Leverage more complete conversion data in the place you optimize your campaigns
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Optimize to Drive More Callers and Customers

  • Acquire more customers by optimizing campaigns, ad sets, and ads based on what drives the most calls
  • Improve your Facebook and Instagram ROI by investing in what generates the best conversions, both online and over the phone
  • Close the loop on attribution by analyzing what happens on each call and optimizing for ads driving the right callers
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Should read: Re-Engage Past Callers and New Audiences Likely to Call

  • Retarget past callers (both leads and customers) with the right ads encouraging them to call again
  • Expand your reach and acquire new customers by targeting new lookalike audiences likely to call
  • Exclude past callers from seeing ads aimed at driving new leads or online conversions
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