Optimize for the Facebook Ads and Audiences Driving the Most Valuable Calls
Get the call data to increase revenue and ROAS from your social ads with DialogTech. DialogTech tracks calls from your Facebook and Instagram ads and helps connect each call to downstream revenue. You can then activate intelligence on the volume and value of calls from your Facebook and Instagram ads in Facebook Ads Manager to fuel more powerful optimizations. DialogTech’s AI also analyzes each phone conversation to measure lead quality, conversion outcome, and more so you can add callers to the best Custom and Lookalike Audiences based on their conversations.
1. Call Tracking & Analytics
DialogTech captures complete analytics on what marketing interaction drove each call, who the caller is, and the content and outcome of the conversation.
2. Data Activation in Facebook Ads Manager
DialogTech passes attribution data and audiences into Facebook Ads Manager. You can also connect calls to revenue in your CRM and push revenue matchback data into Facebook Ads Manager.
3. Data-Driven Optimizations
With call attribution and revenue data in Facebook Ads Manager, marketers can make smarter optimizations to improve ROAS. You can also add callers to the best Custom and Lookalike Audiences based on their conversations.
DialogTech Customer Success Stories
Seer Interactive Uses DialogTech to Grow Revenue From SEM by 32% for Greg Smith Equipment
DialogTech’s Integration with Facebook Ads Manager Also Includes:
Recordings & Transcriptions
DialogTech provides a searchable, historical database of call recordings and transcriptions marketers can access anytime for actionable insights about your customers.
AI & Machine Learning
DialogTech’s AI analyzes conversations and call experiences for intent, outcome, and call handling performance and visualizes those insights in custom reports, dashboards, email alerts, and more that can be shared throughout your organization.
Pass DialogTech’s attribution and audience data into Facebook Ads Manager. Connect calls to revenue in your CRM and push revenue from calls into Facebook Ads manager.
Answer, assist, and qualify callers 24/7 with professional IVRs that you can build and update in minutes using DialogTech — no IT needed.
Contextual Call Routing
DialogTech can automatically route calls to the best agent or location based on the caller’s geographic location, day and time, marketing source, caller history, and more.
Have DialogTech send a caller to multiple phones at once or in any order — if no one answers, DialogTech can send the call to a different group or to voicemail.
“DialogTech makes it easy to attribute revenue from phone calls driven by search and Facebook advertising. Other call tracking platforms I’ve worked with couldn’t do revenue matchback, so having DialogTech help us automate it has been huge.”