Adobe Experience Cloud

Deliver more personalized customer experiences and grow revenue by leveraging insights on calls and conversations inside Adobe Experience Cloud.

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Activate Intelligence on Your Callers Across
Adobe Experience Cloud

For many industries, inbound calls are among the most valuable engagements, converting to revenue at high rates. DialogTech provides marketers with actionable intelligence on calls and conversations inside Adobe Experience Cloud. Optimize ROI, drive revenue, and deliver more personalized experiences across channels using complete customer data, online and offline.

Complete Your View of the Customer Journey with Call Analytics

Measure and optimize how your digital advertising drives calls and customers. Leverage rich customer intelligence on call activity and quality inside Adobe Analytics, including:

  • The marketing channel, ad, search keyword, and website interaction that drove the call
  • What’s said on the call, the caller’s geographic location, their purchasing intent, and if the call converted
  • What marketing programs are driving the most high-value calls

Optimize Campaigns to Drive More Clicks, Calls, and Customers

Generate more conversions for less by optimizing for what’s really working, both online and offline. Increase marketing ROI and grow revenue from search, social, and display with:

  • Intelligence on the channels, ads, search keywords, and website interactions driving quality calls
  • 100% keyword attribution for calls from Google Ads, whether from call extensions or website visits
  • Retargeting callers on search, social, and display based on what was said in the conversation

Easily Deploy Call Tracking Across Your Website

Configure and deploy DialogTech across your entire site quickly and easily with Adobe Launch. Get up and running quickly without burdening your web developers:

  • Easily implement DialogTech call tracking on your website
  • Update DialogTech call tracking code quickly and easily
  • Easily select which web pages to activate call tracking

Learn how Brookdale uses DialogTech and Adobe to make smarter optimizations