Quickly Analyze Call Recordings and Transcriptions to Optimize Marketing and Sales
For marketers and agencies, understanding what happens on the calls your marketing generates can be extremely valuable, but it can also be a challenge. No one has time to listen to recordings or read transcriptions of hundreds — or even thousands — of calls a month. Furthermore, conversations are not structured datasets like other first-party sources like web analytics.
DialogTech’s DialogAnalytics™ makes it easy to run detailed analysis of actual conversations to determine what marketing sources drive “good” calls, if sales agents followed scripts or mentioned promos, what keywords or questions the caller spoke, and more. It then structures this data to be used as a first-party data set to inform media buying, content optimization, and strategic planning.