DialogTech Names Jason Ferrara Vice President of Marketing
CHICAGO October 26, 2010 DialogTech, an industry leading customer interaction company, today announced a key addition to its executive team with the hire of Jason Ferrara as Vice President of Marketing. Ferrara comes to his new role from another rapidly growing Chicago company, the nation’s largest online job site CareerBuilder.com. As Vice President Corporate Marketing at CareerBuilder.com Ferrara was responsible for business-to-business strategy, including communications, advertising, promotions, product marketing, e-commerce management, customer lifecycle and loyalty, and sales support.
As DialogTech’s growth continues to accelerate, it is excellent timing for us to be adding a proven leader like Jason Ferrara to take over this pivotal role, said Irv Shapiro, DialogTech’s CEO. With many of the industry leading product rollouts we have planned in the upcoming months Jason Ferrara’s experience working with high growth companies and his passion for superior customer communications and service will prove to be an enormous asset.
In his new role at DialogTech, Ferrara will be charged with all facets of the company’s marketing efforts including overall strategy, new market segments, and managing communications with the company’s existing customer base. DialogTech is well- positioned to become Chicago’s next large scale business success story, and I’m excited to have the opportunity to be part of the team that takes the company to the next level, said Ferrara.
Prior to joining CareerBuilder.com in 2005, Ferrara worked as Director, Online Marketing for SPSS, Inc. an analytical software company in Chicago. Ferrara received his MBA from Kellogg School of Management.