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Chicago – February 01, 2011 – DialogTech, a leading provider of voice applications for customer interactions, announced today that its suite of call-tracking applications and tools has been named a Finalist in the fifth annual Stevie Awards for Sales & Customer Service.

DialogTech’s SourceTrak — Finalist in the Marketing Solutions – New Version category — manages, measures and automates phone conversions, optimizes ad spend and demonstrates ROI for any size campaign, including online, offline or a combination of both. Released in September 2010, SourceTrak is aimed primarily at small-to-midsize marketers.

Being named a Finalist in the Stevie Awards for Sales & Customer Service is an important achievement, said Michael Gallagher, president of the Stevie Awards. It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition.

More than 800 entries from organizations of all sizes and in virtually every industry were submitted to this year’s competition, an increase of more than 60% over 2010. There are categories for customer service professionals, sales professionals, and new this year are categories recognizing new products, services and solution providers.

We are honored to be a Stevie Award Finalist for the SourceTrak suite, said Irv Shapiro, DialogTech founder and CEO. The suite of applications and tools is tremendously powerful for marketers, giving them deep insight into determining which advertising investments have the greatest ROI so they can adjust their marketing spend accordingly. Coupled with real-time reports, SourceTrak goes beyond simple call tracking and gives marketers a set of sophisticated yet easy-to-use tools.

A variety of real-world deployments prove SourceTrak’s benefits. One example is WiderFunnel, a marketing-optimization agency that used SourceTrak’s Call Tracking feature to increase inbound sales calls by 42% for its client, Saint Jude Retreats. WiderFunnel designed several new website landing page variations and set up a test to determine which variation would achieve the highest conversion rate. WiderFunnel placed a unique DialogTech Call Tracking Number on each landing page variation to measure in real time the number of phone calls generated by each version. The top-performing landing page increased calls by 42%.

DialogTech’s call tracking tools and customer support [are] second to none, said Daniel G. Hidalgo, Saint Jude Retreats Marketing Director. We couldn’t be any happier with the results.

Marketers can also use SourceTrak to:

  • Track more traffic sources in larger online marketing campaigns by using SourceTrak Dynamic Groups, which groups traffic sources and phone numbers into shared groups, reducing the number of phone numbers required.
  • Track an unlimited number of keywords, domains or pay-per-click ads without predefining traffic sources using SourceTrak Session.
  • Customize the routing of each phone call by percentage, geography, schedule or the caller’s response to automated phone numbers by using the Virtual Phone System feature.
  • Monitor the call quality of the sales leads generated.
  • Program IVR technology to ask the caller a series of questions before routing each call to the right person. SourceTrak also can play a whisper message that announces who is calling and where they heard about the business before the call is accepted.

Members of the Awards’ Board of Distinguished Judges & Advisors will select Stevie Award winners from among the Finalists during final judging, to take place January 24 –
February 4. Finalists were chosen by business professionals worldwide during preliminary judging.

Nicknamed the Stevies for the Greek word crowned, winners will be announced during a gala banquet on Monday, February 21 at the Eden Roc Renaissance Hotel in Miami Beach, Florida. Nominated customer service and sales executives from the U.S.A. and several other countries are expected to attend.

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

Sponsors of the 5th annual Stevie Awards for Sales & Customer Service include American Support, Infogroup, the Sales Management Association, and ValueSelling Associates.



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