Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. The Act-On platform ties inbound, outbound, and nurturing programs together, across all digital channels with easy-to-use campaign functionality and program execution. DialogTech’s voice-based marketing automation platform provides marketers the ability to connect, measure, and optimize phone leads.
Today, at the SMX East conference in New York, DialogTech announced a new partnership with Act-On. By combining the capabilities of DialogTech’s Voice360 platform with Act-On marketing automation, Act-On users can now take full advantage of closed-loop marketing automation.
Combined Power of Calls and Clicks
Act-On provides outstanding insight into conversions that occur through digital channels, and by integrating with DialogTech, can now provide their customers with that missing piece of marketing data: voice. Phone calls have become more important than ever for modern businesses due to the explosive growth of smartphones and the amount of voice interactions they have stimulated. Smartphone users increasingly are interacting with marketing emails, websites, digital ads, and search inquiries by simply calling the number displayed on their phone. At this point, DialogTech picks up the lead with call tracking. This ensures that no lead slips through the crack and provides the conversion data necessary to improve lead generation, nurturing, analysis, and scoring.
DialogTech Call Data Merged With Act-On Web Data
By integrating DialogTech with Act-On, users will be able to achieve a more complete view into how marketing activities and website content are driving leads. With this new integration, you can view calls from your website in Act-On to improve lead generation, nurturing, and ROI:
- Include phone calls as filters in Act-On funnels to understand how calls impact campaigns.
- See which web pages and content drove a prospect to call you by including phone calls within Act-On visitor timelines.
- Better identify hot prospects by including inbound calls in your Act-On lead scoring metrics.
- Include inbound calls in custom workflows for example, have callers automatically entered into email drip campaigns for nurturing.
View phone calls in Act-On lead timelines to see what events
and content drove prospects to call.
Include inbound calls in Act-On funnels to see how they impact campaigns.
Act-On marketing automation combined with the power of DialogTech’s Voice360 campaign allows for unprecedented insight into the effect your marketing campaigns are having on your business bottom line.
Interested in learning more? Request a demo today. Or if you are attending the SMX East conference in New York this week, stop by the DialogTech booth (#427) at the event and speak to one our representatives.
