Embracing Evolution: A DialogTech Digital Event Series

Strategies & stories from business leaders on how to redefine your marketing after a crisis

60-Minute Masterclass: Website Conversion Rate Optimization for the Rebound

The recovery is here, and optimizing your website to attract visitors and drive conversions has never been more important. There are marketing actions you can take now to do both in this new landscape. Website optimization expert Andy Crestodina and DialogTech’s Blair Symes break it all down in this webinar. After planning 1,000+ websites over the last 18 years, Andy shares the CRO strategies for compelling your visitors to take action. Learn a complete approach that combines search with psychology, SEO with conversion optimization, cheese with mousetrap, including:

  • The questions you must answer for SEO to succeed
  • Website CRO strategies to drive more leads — online and over the phone
  • Marketing analytics that will help you drive better results


  • Andy Crestodina
    Co-Founder and CMO

  • Blair Symes
    Senior Director of Product Marketing

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