Supercharge Your Search Marketing With First-Party Data From Phone Conversations

Consumers call businesses billions of times a day from paid and organic search. These phone conversations are more than just valuable conversions — they are invaluable sources of first-party data marketers can tap into for insights to supercharge SEM and SEO results.

DialogTech’s Director of Product Management, Conversation Intelligence Lori Eich and Director of Customer Success Steve Ward share how call recordings and transcriptions enable you to unlock a new level of insights directly from the voice of the customer that you can use to generate and convert more phone leads from search.

In this webinar, you’ll learn:

  • How to use recordings and transcriptions to understand why people call your business, the questions they ask, and how to act on these insights
  • Why recordings and transcriptions are key to uncovering the blind spots holding you back from truly optimizing SEM and SEO results
  • Proven strategies to drive more of the calls you want — and less of the ones you don’t
  • How top brands drive growth with these search marketing strategies
  • Answers to common questions that stop marketers from reaping the benefits of recordings and transcriptions


  • Lori Eich
    Director of Product Management, Conversation Intelligence

  • Steve Ward
    Director, Customer Success

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