The Time for Quick Pivots Is Over: Prepare Your Marketing for the Lasting Impact of Industry Disruption
The COVID-19 pandemic has disrupted every industry, influenced new consumer and patient behavior trends, and re-emphasized just how crucial the call channel is in the omnichannel journey. The time for quick pivots is over. These changes will have a lasting impact and marketers need to take note.
So what marketing and call channel lessons have businesses learned so far — and how should you plan for the long game? Our industry experts are here to help. In this on-demand webinar, you’ll get insights on:
The consumer and patient trends you should watch for the B2C, financial services, and healthcare industries
How we’ve seen businesses optimize the call channel to respond to these new trends, improve caller experiences, and drive more leads from the start of COVID-19 to now — and what we expect to see in the future
Why developing a long-term call attribution and analytics strategy is vital for business growth
Jennifer Bassik VP of Marketing Strategy
Lyndey Brock Director of Customer Success, Healthcare