Embracing Evolution: A DialogTech Digital Event Series

Strategies & stories from business leaders on how to redefine your marketing after a crisis

60-Minute Masterclass: PPC Automation Strategies for the Recovery

To automate PPC or not to automate PPC? That is the question for search marketers today. And the answer is yes, you should use automation now, but there are ways to do it right. Tune in and hear from Aaron Levy, Group Director of SEM at Tinuiti, and DialogTech’s Blair Symes on the strategies, data, and options to consider for paid search automation to drive the best results in today’s uncertain landscape. You’ll learn:

  • When to use paid search automation (and when not to)
  • How to structure Google Ads accounts to use automation effectively
  • What attribution data to use for the best optimizations
  • How to drive more revenue-generating calls from paid search

Speakers

  • Aaron Levy
    Group Director, SEM

  • Blair Symes
    Senior Director of Content Marketing

Moderator

  • Jennie Pisnoy
    Director of Agency and Partner Development

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