How to Create a Mobile-Friendly Customer Journey

How to Create a Mobile-Friendly Customer Journey

From search and display to Facebook and email, marketing has gone mobile. Your prospects are using smartphones as the main device to interact with your marketing, visit your web site, become leads, and make purchases.

This on-demand webinar from mobile marketing experts at Act-On Software and DialogTech explains how to drive more conversions, calls, and revenue from mobile. It provides the best practices marketers should follow to do mobile right.

Discover how to:

  • Avoid the pitfalls that come with moving to responsive design
  • Optimize your email, website, and landing pages for mobile
  • Create email nurturing campaigns that drive engagement from smartphone users
  • Use click-to-call to drive more of the leads that convert to revenue
  • Track and score online and offline conversions to prove and improve ROI