Analyst Webinar: 5 Myths About Phone Calls Hurting Your Digital Marketing ROI

Inbound calls from search and digital marketing are skyrocketing, and their value to businesses is growing. These phone conversations are also one of the best sources of marketing insights. Unfortunately, too few marketers have the right strategies for calls, hindered by myths and misconceptions that lock them into poor processes and outdated solutions.

Forrester analyst Dr. Kjell Carlsson and DialogTech’s VP of Marketing Strategy Jennifer Bassik shatter the 5 biggest myths about calls impacting digital marketing ROI. They reveal how enterprise marketers across a host of industries are leveraging data-driven strategies for calls that grow revenue, improve CX, and increase marketing ROI.

During this webinar you’ll learn:

  • The growing impact of calls to businesses on marketing ROI, sales, and CX
  • The challenges, myths, and misconceptions holding back marketers
  • Proven digital marketing best practices for calls to adopt in 2021
  • How to overcome the online-offline divide with AI-driven conversation intelligence
  • Q&A with Kjell and Jennifer


  • Kjell Carlsson, Ph.D.
    Senior Analyst

  • Jennifer Bassik
    VP, Marketing Strategy

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