Data-Driven Strategies for Calls from Google Ads: The Importance of Getting the Right Data on Callers

For many businesses, the most valuable conversion is the phone call. For urgent, expensive, infrequent, or personal purchases, the phone call is a key part of the consumer journey. However, not every call you generate from paid search advertising is a quality call that you want to spend money to drive. That’s why it’s so important to get the right data on callers and use a call analytics platform to tap into this information.

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